adidas and UEFA Extend Partnership for European Club Football

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The FINANCIAL — adidas and UEFA today announced the extension of their long-term partnership for the UEFA Champions League, UEFA Europa League as well as the UEFA Super Cup and UEFA Women’s Champions League, according to adidas.

 

The deal will see adidas extend its long-term partnership for each competition until 2018, further strengthening its position as the world’s leading football brand.

As the Official Supplier Partner for the UEFA Champions League and the UEFA Europa League, adidas will continue to supply bespoke official match balls for both tournaments. In the new agreement, adidas will hold the rights to design and market the exclusive UEFA Champions League and UEFA Europa League branded sportswear and will continue to support the UEFA Young Champions grassroots event as well as outfit the volunteers for both finals.

 

 

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