The FINANCIAL — At the GSMA Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) and Nokia Corporation (NYSE: NOK) on February 16 announced a $10 million Open Screen Project fund designed to help developers create applications and services for mobile, desktop and consumer electronics devices using the Adobe Flash Platform.
The new fund is a result of the Open Screen Project, an industry-wide initiative of more than 20 industry leaders set to enable a consistent experience for web browsing and standalone applications. Additional Open Screen Project partners are expected to join the fund in the future.
“We are excited about the Open Screen Project Fund and the possibilities it offers to designers and developers worldwide,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. “With close to 40 percent of all new mobile devices shipped with Flash Lite in 2008, the fund will enable more developers to bring their rich content and services to a large number of mobile users.”
“The Open Screen Project Fund encourages the use of Adobe tools and existing developer skills to create exciting and unique Flash applications for millions of Nokia devices,” said Tero Ojanpera, EVP, Nokia Services. “Our end goal is to support these developers with resources, build awareness around the creative possibilities with Flash and help bring these innovative experiences to market through Nokia distribution channels.”
Developers are invited to submit concepts for applications that are based on the Adobe Flash Platform, will run on Nokia devices, and will work on multiple screens, including mobile, desktop and consumer electronics devices. Applications will be reviewed for how innovative and compelling the user experience is, how robust the application or planned implementation is, and how well it exploits the capabilities and features of Nokia devices, Adobe Flash and Adobe AIR, which enables developers to use proven web technologies to build applications that extend outside the browser.
Projects submitted for development will be reviewed by a group of multi-screen application and services experts from Open Screen Project partners including Adobe and Nokia. Focus areas include: entertainment; social networking; productivity; gaming; news and information. Developers retain all rights to their applications while Adobe and Nokia have the right to evaluate, test and promote the content.
Announced in May 2008, the Open Screen Project is designed to enable a consistent runtime environment across screens. The initiative is dedicated to enable web content, standalone applications and full web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that take advantage of Adobe AIR™ and Adobe Flash Platform capabilities.
The Adobe Flash Platform is the de facto standard for delivering breakthrough applications, content and video on the web. Flash Player content reaches over 98 percent of Internet-enabled desktops, and over 80 percent of online videos worldwide are viewed using Adobe Flash technology, making Flash the number one platform for video on the web. Adobe Flash Lite delivers rich experiences across mobile devices and other consumer electronics. Adobe Flash Player is a key component of the Adobe Flash Platform, a complete system of integrated tools, frameworks, clients and servers.
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