The FINANCIAL — At the GSMA Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) on February 16 announced the availability of the Adobe Flash Lite 3.1 Distributable Player, a new, over-the-air mobile runtime.
The new player enables developers and content providers to create Flash technology-based applications that target the latest version of the runtime, and directly distribute their applications with the runtime installer to millions of open OS devices for a better on-device user experience. Available immediately as a public beta, the Distributable Player initially supports Nokia S60 and Windows Mobile devices and builds on the momentum Adobe Flash technology has experienced in the mobile market.
The Adobe Flash Lite 3.1 Distributable Player provides new delivery and monetization options for Flash technology-based mobile applications. Using the new runtime, leading aggregators — including GetJar, Thumbplay and Zed — enable content creators to deliver their applications to mobile users via their Web catalogs. Content creators can also choose to distribute their applications via their own promotional vehicles or their existing distribution channels. Brands and content providers already using the Distributable Player include Accuweather, Dolce & Gabbana, Digital Chocolate, Disney, Finetune, Gazzetta dello Sport, Hachette Filipacchi, Il Sole 24 Ore, Il Corriere della Sera, Nespresso, and Uclick.
“The Distributable Player enables a direct distribution of our mobile player similar to the distribution model for Flash Player on the desktop,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. “With this new runtime and Adobe’s popular authoring tools, Adobe Flash Platform developers can unleash their creativity, develop new, innovative games and other mobile applications, and reach a much broader audience across screens and different platforms.”
The Distributable Player is the first step toward delivering a runtime that can be updated over the air, a vision set by the Open Screen Project. Announced in May 2008, the Open Screen Project is designed to deliver a consistent runtime environment across televisions, desktops, mobile devices and other consumer electronics. Led by Adobe, the initiative has more than 20 major industry partners working to enable the delivery of Web content and standalone applications across devices taking advantage of Adobe Flash Platform capabilities.