The FINANCIAL — To help K-12 and higher education institutions stay competitive and prepare today’s technology-driven workforce, Adobe Systems Incorporated (Nasdaq:ADBE) on April 12 announced the Adobe Creative Suite 5 product family (see separate releases) and its supporting educational resources.
The company is offering new curricula, a certification program and learning resources to better train students and faculty in the digital communication and collaboration skills vital to 21st century employment. For the first time, Adobe is extending significant software discounts for home usage with the new Creative Suite 5 Student and Teacher Editions along with the more affordable educational license pricing offered to institutions.
“Being able to creatively express an idea using compelling facts and visuals is imperative in any profession. This process involves technology literacy, creativity, communication, critical thinking and collaboration skills,” said Peter Isaacson, vice president of worldwide education for Adobe. “With the launch of Creative Suite 5, we’re giving institutions, students and faculty the ability to learn these skills and use the tools wherever they are – in the classroom, at home or online.”
Creative Suite 5 products enable students and faculty to more easily create print, Web, video, audio and mobile content and incorporate it into their assignments. It allows them to work faster, craft great stories, collaborate more efficiently and visually communicate their ideas. For example, with the new Adobe Flash® Catalyst™ component, building interactive content can be done without writing code. And integration with Adobe CS Live online services provides new ways to work together online and streamline the way projects get done (CS Live Services are complimentary for a limited time).
“With Creative Suite 5, Adobe continues to deliver innovative tools that make teaching cross-media skills easier than ever,” said Brett Forsyth, head of digital design, Vancouver Film School. “With Adobe Creative Suite 5 software, students learnindustry-standard tools to expand their creative skills – giving them a head start toward successful careers.”
Research shows that today’s students are producers, not just consumers of digital media. Creating and sharing ideas, photos and videos on social networks and personal blogs are part of their daily lives. It is how they communicate socially, and they want to incorporate these elements into their school work. Adobe Creative Suite 5 software, and its accompanying educational training and pricing, gives students and faculty the opportunity to learn how to effectively use Creative Suite 5 and create compelling projects that express their ideas.
“Adobe solutions are a critical part of the digital media platform for Lee County schools and are integral to our technical certification programs,” said Jana Hambruch, project director, Office of Zone and Attractor Programs and Technical, Career and Adult Education, Lee County Public Schools in Florida. “Using Adobe software, students are graduating with the competitive skills required in today’s workplace. Certification programs combined with industry-leading software like Adobe Creative Suite 5 will continue to better engage students in learning to achieve higher grades and standardized test scores.”