The FINANCIAL — Adobe Systems Incorporated (Nasdaq:ADBE) on June 21 announced registration is open for MAX 2010, Adobe’s annual worldwide conference taking place Oct. 23–27 at the Los Angeles Convention Center.
At MAX 2010, thousands of designers, developers and business leaders will discover the next wave of opportunities fueled by the explosion of rich content and applications across multiple screens, the merging of digital content and commerce, and workflows that bring design and development together.
"The MAX theme “Connect. Discover. Inspire.” is the backdrop for five days of informative sessions, hands-on labs and countless networking opportunities that will focus on three emerging technology trends: the seamless delivery of content across multiple screens, innovative ways to monetize content and applications, and new technologies enabling integrated design and develop workflows," Adobe informs.
MAX 2010 will feature keynote appearances from Adobe chief executive officer Shantanu Narayen and chief technology officer Kevin Lynch as well as industry luminaries. Attendees will connect with thousands of other people in the community, as well as Adobe product teams, in organized sessions and “unconference” discussions. The event will also include technology sneak-peeks, technical sessions, and a community pavilion hub that includes partner and customer exhibits.
“Every day, technology breakthroughs are transforming how we work, learn, communicate, and ultimately, express ourselves,” said Kevin Lynch, Adobe chief technology officer. “MAX is a great forum for top industry experts, designers and developers to gather together and collaborate on new ideas, develop innovative strategies and learn about new tools that will put them squarely at the forefront in creating the next generation of digital experiences.”
MAX 2010 offers three attendee tracks consisting of more than 200 sessions and 100 hands-on labs. The Envision track is a first look at Adobe's future roadmaps and best practices that will help guide organizations to success in a multiscreen world. The Design track will dive into the art and science of designing across multiple types of media and screens – Web, interactive, mobile and print. The Develop track will provide new skills for conceptualizing, building and deploying next-generation, multiscreen applications.