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Home Travel Biz

Africa hotel development: It’s Egypt, Morocco, Accor & Marriott 

by The FINANCIAL
June 2, 2022
in Travel Biz, Uncategorized
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Just four words are needed to sum up the main findings of this year’s African hotel chain development pipeline survey conducted by W Hospitality Group, in association with the Africa Hospitality Investment Forum (AHIF); those words are Egypt, Morocco, Accor and Marriott.

This year’s annual survey, which is widely acknowledged as the industry’s most authoritative source, has, as of Q1 2022, a record 42 global and regional (African) contributors, reporting on a pipeline of hotel development activity totalling around 80,300 rooms in 447 hotels, in 42 of Africa’s 54 countries.

Looking first at the number of rooms physically under construction, Morocco and Egypt are ahead of the pack, with 5,577 and 6,142 rooms respectively. They are followed by: Ethiopia, 3,871; Cape Verde, 3,016; Nigeria, 2,544; Kenya, 2,450; Algeria, 2,337; Tunisia, 2,280; South Africa, 1,948 and Senegal, 1,919. In Tunisia, Kenya and Morocco, over ¾ of the pipeline is “onsite”, whereas in Egypt, 71% is just at the planning stage, reflecting its relatively “young” pipeline (a lot signed in the last 3 years). While Nigeria has 45% onsite; eight of the 15 hotels (with half of the total rooms) that have started construction have stalled, and the sites are closed.

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Hotel Chain Development Pipelines in Africa 2022

Top 10 Countries by Pipeline Status

HotelsRooms 
TotalOnsite Construction 
1Egypt8521,2816,14228.9% 
2Morocco507,2095,57777.4% 
3Ethiopia295,2063,87174.4% 
4Cape Verde174,6393,01665.0% 
5Nigeria335,6192,54445.3% 
6Kenya243,1552,45077.7% 
7Algeria153,2022,33773.0% 
8Tunisia142,9182,28078.1% 
9South Africa213,1331,94862.2% 
10Senegal132,6931,91971.3% 

The picture changes somewhat when one looks at rooms being planned as well as those under construction. In this approach, Egypt is the star. It doesn’t just lead the country table, with over 21,000 rooms in 85 hotels in development, up 20 per cent on last year; but it is streaking ahead of the pack. It has almost three times the number of new rooms planned as Morocco, and almost four times Nigeria, which was top of the table for many years. What’s more, with continued signing activity (20 hotels with about 5,250 rooms last year), Egypt now accounts for over 25 per cent of the total hotel development pipeline. Morocco has 7,209 rooms in development, spread across 50 new hotels; Nigeria has 5,619 rooms in 33 hotels, Ethiopia has 5,206 rooms spread across 29 hotels and Cape Verde has 4,639 rooms in 17 hotels. The next five places are taken by Algeria, 3,202 rooms, Kenya, 3,155 rooms, South Africa, 3,133 rooms Tunisia, 2,918 rooms ! and Senegal 2,693 rooms.

Hotel Chain Development Pipelines in Africa 2022

Top 10 Countries by Number of Rooms

  

Hotels

Rooms

Average Size

1Egypt

85

21,281

250

2Morocco

50

7,209

144

3Nigeria

33

5,619

170

4Ethiopia

29

5,206

180

5Cape Verde

17

4,639

273

6Algeria

15

3,202

213

7Kenya

24

3,155

131

8South Africa

21

3,133

149

9Tunisia

14

2,918

208

10Senegal

13

2,693

207

 Total

301

59,055

196

Notably, four out of the five North African countries are in the top ten; and the top ten countries represent 67% of the total hotels, and 74% of the rooms, in the survey.

While Africa’s hotel development pipeline is at its strongest ever, 80,291 rooms being planned or constructed, the top-line number masks a reduction in Sub-Saharan Africa, where there has been a greater amount of hotel investment in recent years. Of the six sub-Saharan countries in the top 10, only Cape Verde has seen an increase in planned rooms, 33%, whilst the “power houses”, Nigeria, Ethiopia, Kenya and South Africa have between them seen a decline of 29%; Nigeria is down 41%. There are three main reasons for the reduction: fewer new opportunities in the region; opening of some 2,700 rooms in 15 hotels last year, and a pipeline “cleansing” which the hotel chains do periodically to remove various projects which are unlikely to go ahead.

Hotel Chain Development Pipelines in Africa 2022

Regional Summary

 20182019202020212022
 HotelsRoomsHotelsRoomsHotelsRoomsHotelsRoomsHotelsRooms
North Africa11828,30312228,70211929,05013431,54716635,280
Sub-Saharan Africa29446,73127044,39528347,68428947,85528145,011
TOTAL41275,03439273,09740276,73442379,40244780,291

Looking at the development activity of the hotel chains, both Accor and Marriott are nearly as dominant as Egypt and Morocco, each representing just over 25% of the entire pipeline! Accor has 20,857 rooms in development, spread over 107 properties; Marriott has 20,248 rooms spread over 103 properties. Hilton, in third place, has around half as many rooms, 10,505 in 55 hotels. Radisson, 4th, has 6,248 rooms in 35 hotels. The next six places are taken by IHG, 3,136 rooms, Barceló, 2,488 rooms, Hyatt, 1,995 rooms, Meliá, 1,743 rooms, Louvre, 1,273 rooms, and Minor, 1,203 rooms.

Hotel Chain Development Pipelines in Africa 2022

Top 10 Hotel Chains by Number of Planned Hotels

Rank by Hotels

Units

Rooms

Change on 2020

Average Size

1Accor

107

20,857

8.4%

195

2Marriott International

103

20,248

8.1%

197

3Hilton

55

10,505

1.5%

191

4Radisson Hotel Group

35

6,248

-3.3%

179

5IHG

17

3,136

10.8%

184

6Barceló Hotel Group

8

2,488

0.0%

311

7Hyatt Hotels & Resorts

12

1,995

-9.4%

166

8Meliá Hotels & Resorts

5

1,743

-10.8%

349

9Louvre Hotels Group

11

1,273

-4.2%

116

10Minor Hotels

6

1,203

–

201

IHG merits comment, due to its growth of over 10%. It signed a deal for four Indigo-branded hotels in Egypt, with 650 rooms in total, as well as a 300-room InterContinental hotel in Cairo’s New Capital.

Analysis of the number of rooms under construction, as opposed to those merely being planned, changes the hotel chain ranking substantially, because Accor has only 26% of its pipeline onsite, whereas Marriott and Hilton have around 57% and Radisson 85%. This puts Marriott in top spot, Hilton second, Accor third and Radisson fourth. The top ten combined have 82% of all the rooms under construction in Africa, and the top four account for fully 66% of the total, up from 58% last year.

Hotel Chain Development Pipelines in Africa 2022

Top 10 Chains by Pipeline Status

Hotels

Rooms

Total

Onsite Construction

Marriott International

103

20,248

11,495

56.8%

Hilton

55

10,505

6,043

57.5%

Accor

107

20,857

5,473

26.2%

Radisson Hotel Group

35

6,248

5,326

85.2%

Hyatt Hotels & Resorts

12

1,995

1,995

100.0%

Meliá Hotels & Resorts

5

1,743

1,743

100.0%

Louvre Hotels Group

11

1,273

1,273

100.0%

Wyndham Hotel Group

8

1,193

1,073

89.9%

IHG

17

3,136

979

31.2%

Barceló Hotel Group

8

2,488

862

34.6%

Trevor Ward, Managing Director, W Hospitality Group said: “The chains anticipate that 200 new hotels are expected to open this year and next, although their expectations can sometimes be over-optimistic! After a positive trend in 2019, the actualisation of hotel deals (ie: the proportion that actually opened, compared to what the chains expected to open) was less than 30 per cent in both 2020 and 2021 – however, that was quite understandable with pandemic travel restrictions killing the demand for hotel rooms.”

Trevor continued: “I am not surprised by the slow-down in the number of deals signed in sub-Saharan Africa, as the past couple of years have seen not only the pandemic, making it more difficult to travel and meet new partners, but also less appetite from investors for major markets such as Ethiopia, Nigeria and South Africa.  However, what does surprise me is that the majority of investment is going into upscale, upper upscale and luxury hotels, when there is very strong demand across Africa for decent quality branded budget and midscale hotels.”

Matthew Weihs, Managing Director of The Bench, which organises AHIF, concluded: “While the hospitality industry has just been through the bleakest period in my professional career, it is fascinating to see that the pandemic has done nothing to dent long-term investor confidence in hospitality. If anything, the savviest financiers have seen it as an opportunity. They have been encouraged by enlightened governments, such as Morocco’s, which have spent $ billions on new infrastructure to incentivise investment in tourism. What’s more, judging by our other conferences this year that have sold out, we are seeing how keen people are to travel again and how valuable it is to meet face to face, rather than over a video link. I am confident that when AHIF takes place on 2-4 November, in Taghazout, close to Agadir, we will see the atmosphere buzzing, with highly productive networking and with more deals announced than ever before.”

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