The FINANCIAL — Aircel Limited (Aircel), one of the leading communications companies in India, has teamed with Oracle to deploy Oracle Communications Services Gatekeeper and Oracle Fusion Middleware to provide a highly scalable and personalized content delivery platform for new revenue generation.
With more than 31 million customers in 18 circles (states) and plans to grow to more than 50 million customers this year, Aircel once again collaborated with Oracle Communications to help with Aircel’s business expansion, having previously deployed Oracle Communications service fulfillment software, Oracle’s Siebel CRM, Oracle Fusion Middleware and Oracle Database.
Aircel’s newest Oracle deployment is enabling the operator to:
Offer a new personalized multi-channel content portal where customers can access a large catalog of messaging, images, music, videos, games, news and regional services; and
Support flexible billing and delivery models that allow customers to manage real-time content, searches and subscription offerings via short message service (SMS) requests, interactive voice response (IVR) and the multi-channel portal.
Additionally, Oracle Communications Services Gatekeeper enables Aircel to:
Offer a secure partner self-service Web portal that makes it easier for third-party content providers to rapidly onboard and scale their content and applications, and manage offerings within their own micro-portals;
Support new and flexible pricing strategies and accelerate the development of new communication applications; and
Monetize and generate incremental revenue from its network by managing and delivering message-based campaigns to its subscribers, and by offering users personalized content based on their home’s location or circle, their demographic profile, their handset type, or by an analysis of their usage history.
Oracle PartnerNetwork member and Certified Advantage Partner, Wipro Infotech led the successful implementation of the solution, along with Oracle Communications Consulting.
“Aircel plans to leverage open standards-based service delivery platform solutions as the basis for delivering interactive and personalized data services for our customers,” said Gurdeep Singh, chief operating officer, Aircel.
“We partnered with Oracle to help maintain our leading edge in the communications industry. Oracle solutions such as Oracle Communications Services Gatekeeper and Oracle Fusion Middleware offer us the competitive advantage of reaching the market faster with integrated solutions,” said Ravinder Jain, chief information officer, Aircel.
“Communications operators are working on creating competitive edge by providing innovative services while lowering operating costs and minimizing risks. Oracle Communications Services Gatekeeper coupled with Wipro’s proven leadership in the communications domain and expertise in SDP implementation has helped Aircel speed time to market, gain delivery flexibility and lower overall ownership costs — all at lower risk which is critical in this challenging business climate,” said Anil Jain, senior vice president, Wipro Infotech.