The FINANCIAL — Allergan plc, on October 21 announced the launch of the over-the-counter artificial tear REFRESH OPTIVE Gel Drops, a new aqueous gel expertly designed for patients who need or desire a more viscous artificial tear option to relieve their Dry Eye symptoms. From REFRESH, the creators of the number one doctor recommended brand of artificial tears, new REFRESH OPTIVE Gel Drops are formulated with Glycerin and a unique blend of the active ingredient CMC which binds to the eye surface to provide long-lasting relief from Dry Eye discomfort.
“With REFRESH OPTIVE Gel Drops, eye care providers now have an even more comprehensive line of artificial tear types to offer to their patients with individual needs,” said Joseph Vehige, O.D., Vice President of Consumer Eye Care Research & Development, Allergan. “Leveraging the latest technology from OPTIVE, the new multi-dose Gel Drops help Dry Eye patients find comfort any time, day or night.”
An estimated 25 million people in the United States suffer from Dry Eye symptoms, including irritation, blurred vision, sensitivity to light, burning, stinging, dryness and excessive tearing.3 In a multicenter, double-masked, randomized study, Dry Eye patients (n=94) using REFRESH OPTIVE Gel Drops showed a statistically significant reduction in symptoms at day 30.2 The innovative Gel Drops formula delivers a shear-thinning effect that spreads quickly and evenly over the eye surface to relieve Dry Eye symptoms while creating a soothing shield to protect the eye surface from hypertonic stress, according to Allergan.
“Dry Eye is a reduction in your eyes’ ability to produce or maintain sufficient quantity and quality of natural tears. Tears are important to the overall health of our eyes and our vision. My patients suffering from Dry Eye symptoms often ask me for a more hydrating artificial tear that will give them longer-lasting relief and comfort,” said Milton M. Hom, OD, FAAO. “I like REFRESH OPTIVE Gel Drops because of its advanced aqueous gel formulation that helps the ocular surface maintain its moisture level. REFRESH OPTIVE products are effective in reducing Dry Eye symptoms and convenient to use with no shaking required—just drop and go.”
As the latest addition to REFRESH OPTIVE product line, REFRESH OPTIVE Gel Drops are a part of Allergan’s charitable program REFRESH AMERICA to supply America’s heroic first responders with free eye drops. For every purchase of a package in the REFRESH OPTIVE product line between 8/1/15-7/31/16, Allergan guarantees a minimum product donation with an approximate retail value of $250,000.4 REFRESH OPTIVE Gel Drops is available in 10 mL multi-dose bottles and can be found nationwide at various retail locations where over-the-counter eye drops are sold.