The FINANCIAL — Allianz is the naming-rights partner until 2026 of the new home of soccer club SK Rapid Wien, now called the Allianz Stadion, which opened last Saturday. “We are so proud to partner with SK Rapid and the club’s special needs team. Tradition and future is what unites us,” says Christoph Marek, board member of the Allianz Group’s Austrian subsidiary Allianz Elementar, as well as a lifelong fan and supporter of Rapid Wien.
With the new Allianz Stadion, the Group further increases its engagement in sports and culture. Across the world, Allianz now holds the naming rights of six stadiums in London, Munich, Nice, Sao Paulo, Sydney and Vienna, according to Allianz.
“There is a strong emotional aspect to be the naming right partner of a sport stadium – especially for a non-tangible brand like Allianz”, says Oliver Kraus, Global Sponsoring Manager at Allianz SE. “With every stadium, we’ve been paying particular attention to safety, sustainability and design.”
The Allianz Stadion incorporates a unique tube-shaped design and an innovative neighborhood protection concept to reduce noise and light emission. It has a seating capacity of 28,000, which sold out at the opening ceremony on Saturday where SK Rapid defeated Chelsea FC by 2:0.