The FINANCIAL — American Express and Resy launched a national campaign with a simple message: Order In, Help Out. As part of the Order In, Help Out campaign American Express and Resy are rallying consumers across social media to make #TakeoutTuesday a weekly occurrence. In addition, to help encourage Card Members to order out, American Express is introducing new dining offers on many of its cards.
With more than half of restaurant owners in the U.S. seriously considering closing for good because of the pandemic, American Express and Resy are working to raise awareness about the positive impact of ordering takeout. According to the American Express Independent Restaurant Insight Study, 89% of small, independent restaurant owners say they depend on takeout orders to stay afloat. The study also estimated that the simple act of ordering takeout can generate, on average, more than $700 million in daily sales for the industry.
“We all miss our favorite local restaurants – the places where we’ve shared meals with family, celebrated special occasions with friends and relied on for late night cravings. As those experiences have been put on hold, the survival of our favorite places are in jeopardy,” said Elizabeth Rutledge, Chief Marketing Officer, American Express. “With Order In, Help Out, we hope to inspire people to help keep our local restaurants in business, especially during the winter months, one of the slowest and toughest times of the year.”
“It’s not just dinner,” said Karen Akunowicz, chef and owner of Fox & The Knife in Boston. “When customers order takeout from an independent restaurant, they are truly helping to keep the doors open and lights on, keeping folks employed and keeping their community and the businesses that make it unique thriving. The impact is far greater than a meal, and they have the ability to deeply affect the lives of those around them.”
By ordering takeout on Tuesdays, one of the slowest days of the week for restaurants, consumers can help make a difference by sharing their takeout orders from local restaurants in their community. The companies created a hub of takeout inspiration at Resy.com/Takeout, where people can find a collection of stories and guides to help inspire their dining decisions. Consumers can also learn about independent restaurants near them on the hub or discover American Express accepting restaurants by visiting the Shop Small Map. Any restaurant can participate in the campaign by tapping into Resy and American Express’ downloadable Takeout Toolkits, which include assets like printable posters, social stickers and more at AmericanExpress.com/ShopSmall and Resyos.com/takeout. Resy toolkit will be available starting February 17, 2021.
“Being able to expand into takeout and delivery has helped our business immensely during the pandemic”, said Kim Hoang, Owner of Di An Di in Brooklyn, New York. “Our takeout business has allowed us to grow our customer base and feed even more people during this difficult time. Our neighbors and regulars who used to dine in with us have continued to support us through takeout orders and we are so grateful for them.”
NEW DINING OFFERS FOR CARD MEMBERS
Now through December 31, 2021, eligible Delta SkyMiles®, Hilton Honors® and Marriott Bonvoy™ American Express Card Members can enroll in an offer to earn up to $220 in statement credits at U.S. restaurants, after they dine in or take out. To learn more and for complete offer terms, visit here. Additionally, U.S. Green Card Members are already able to earn 3X Membership Rewards points and U.S. Gold Card Members can earn 4X points on restaurants including takeout and delivery. Terms apply.
SUPPORTING RESTAURANTS YEAR ROUND
Order In, Help Out is an extension of American Express’ Shop Small effort, a global movement to spotlight and support small businesses. Recognizing the impacts of COVID-19 on independent restaurants across the country, American Express has made several commitments to support restaurants since the beginning of the pandemic, including COVID-safe, heated outdoor experiences like The Yurt Villages for American Express Card Members, and American Express Winter Patios in partnership with Major Food Group. To aid the restaurant industry, Resy is providing 100% relief on all Resy fees and billing through June 30, 2021 and was the first reservation platform to introduce fee relief, in early March 2020.