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Americans’ Satisfaction Recovers in August, Though Still Low

Art Swift by Art Swift
August 12, 2016
in Business
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Americans’ Satisfaction Recovers in August, Though Still Low
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The FINANCIAL — Americans’ satisfaction with the way things are going in the U.S. rebounded this month, as national news coverage shifted away from several race-related controversies that occurred in early July. Twenty-seven percent of Americans are now satisfied with the state of affairs in the U.S., up sharply from 17% in July but similar to the level from February through June.

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The 17% satisfied in July was the lowest satisfaction had been since October 2013, which came during a federal government shutdown. There have been two more recent low points of 20% satisfaction, in November 2014 and December 2015, according to Gallup.

The latest data are from Gallup’s monthly update of Americans’ satisfaction, collected Aug. 3-7. The rebound in U.S. satisfaction comes at the same time that public concern about the issue that seemed responsible for low satisfaction in July — race relations — has subsided. Since the prior reading in mid-July, the U.S. has not experienced the level of disturbing incidents that made news in early July, namely, race-related shootings by police in Louisiana and Minnesota or against police officers in Dallas.

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Last month, these incidents seemed to directly affect Americans’ perceptions of the most important U.S. problem, with a sharp increase in the percentage naming race relations or racism. In August, race relations dropped from its No. 1 spot as most important, with mentions of it falling from 18% in July to 7% now. At the same time, mentions of the economy rose five percentage points to 17%.

These changes likely reflect a shift in the media’s focus from race-related news events in early July to the national party conventions in mid- to late July.

Meanwhile, two issues that have typically topped the most important problem list this year — the economy and dissatisfaction with government — have returned to their places. Terrorism has risen slightly from 5% to 9%, despite a lack of high-profile terrorist incidents in the past several weeks in the U.S. The rise in mentions of the economy may be related to the Republican National Convention in Cleveland in mid-July. During the four-day event, speakers including GOP presidential nominee Donald Trump hammered on the economy as a major problem facing voters. In August, Republican mentions of the economy in general as the most important problem have jumped from 14% to 25%, fueling the rise in mentions among all Americans.

Democrats’ Satisfaction Rebounds

Democrats’ satisfaction with the way things are going in the U.S. plunged from 51% in June to 29% in July, largely explaining the drop in satisfaction last month. Now, that percentage has rebounded to 45%, while Republicans’ satisfaction is unchanged at 6%. Independents’ satisfaction rose to 27%, up from 16%.

Apart from swings in overall U.S. satisfaction, the measure consistently reflects Americans’ feelings about the party of the president. For example, in early 2007, during the presidency of George W. Bush, Republicans’ satisfaction with the country’s direction was in the low 60s, while Democrats’ satisfaction ranged from 16% to 20%. By contrast, in August 2009, with Barack Obama in the White House, Democrats’ satisfaction had risen to a high of 59% while Republicans’ registered 15%. This dynamic has generally held throughout the Obama presidency.

Bottom Line

With fewer negative headlines regarding race relations and racism dominating news coverage in the past few weeks, Americans are currently less likely to cite race issues as the nation’s most important problem, and their overall satisfaction with the state of the country has rebounded to the level of prior months. Mainstay problems such as the economy and government have returned to the forefront, though with neither topic reaching 20% of concern, no single problem dominates as the most important. Americans are generally more likely to be satisfied than they were last month, though only about one in four feel that satisfaction.

 

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Art Swift

Art Swift

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