The FINANCIAL — AOL announced the international expansion of its popular Autoblog.com to France, http://fr.autoblog.com, Germany, http://de.autoblog.com, and the United Kingdom, http://uk.autoblog.com.
Part of the Weblogs network, Autoblog.com, http://autoblog.com, is a leading automotive news blog in the U.S. in terms of page views, and attracts 2.2 million monthly unique visitors worldwide, according to the September 2008 comScore Media Metrix Report. Autoblog obsessively covers the auto industry and publishes more than 25 stories a day and thousands of photographs every month.
“Autoblog is a must read for anyone who is into cars and wants to get the latest industry and consumer news and views,” said Brad Hill, Director, Weblogs. “We’re excited to take our leading franchise internationally and believe Autoblog.com’s unique voice and extensive coverage will resonate with consumers and advertisers across the globe, just as it has in the U.S.”
Autoblog delivers cutting-edge news, commentary, rumors and images to a global audience of motoring enthusiasts. The site offers live, in-person coverage of every major auto show in the world, while always giving readers the opportunity to engage with the writers and contribute to Autoblog's pages. By partnering with AOL Autos, http://autos.aol.com, Autoblog is a jumping-off point for in-market auto buyers who can combine a virtual window shopping experience at Autoblog with the comprehensive buying information at AOL Autos.
Each international site has a local editorial team that creates specialized content as well as syndicates content from the U.S. and the other Autoblog sites. In addition, standard and customized local advertising packages are available.
This launch continues the international expansion of other Weblogs brands – such as Engadget.com, http://engadget.com, which has recently launched in Poland, Germany and South Korea – and AOL’s overall global expansion of its leading brands.