The FINANCIAL — One’s appearance is named the number one priority by most of the people inquired by The FINANCIAL. Georgian Cosmetic companies say that the demand on skin care products has risen steadily in recent times in Georgia. Body lotions, different perfumes and sun care lines remain the most demanded products for the summer season.
“I think that people should really look after their appearance and do their best to look good. I never tire of buying the needed cosmetics, especially in summer,” Tako Badurashvili, 21, told The FINANCIAL.
“Appearance is the number one priority for me. When meeting people I first of all pay attention to their appearance, so accordingly I always try to be in good form and dressed well, despite my hard working hours,” says Natalia Vakhtangashvili, 23.
“There’s no doubt that appearance is most important both in everyday life and in career success. Cosmetics for women are additional attributes to look good. It’s always pleasurable when women smell of good perfume, it always attracts me,” says Levan Abashidze, 24.
The Georgian cosmetic companies interviewed by The FINANCIAL declare that Georgians really seem to care about their appearance. They name the bestselling brands of fragrance for the year 2008 and the most demanded cosmetic products for summer.
“The bestselling brands for 2008 were Nina Ricci – Nina, and Paco Rabanne – Black XS. For the summer season people mostly buy powders, lipsticks and different body and products that add sparkle to the face,” says Maiko Kaviladze, Marketing Manager of Lutecia.
“Recently perfume sales have increased and currently demand for them is very high. Perfume is a necessary accessory for an adult, so demand for them will always exist,” says Khatia Shamugua, PR Manager of Ici Paris.
The bestselling brands in 2008, according to Ici Paris, were:
For women: 1. Herrera CH, 2. Versace Bright Crystal, 3. YSL Elle, 4. Chanel Chance, and 5. Bvlgari Omnia Crystalline.
For men: 1. YSL L’Homme, 2. Versace Pour Homme, 3. D&G The One, 4. Hermes Ter De Hermes, and 5. Versace Man Eau Fraiche.
According to Lutecia officials, this summer the most well sold skincare brands are Clarins and Clinique.
“Both of them have a very wide choice of products for sun protection and self tanning, which are very popular this season,” says Maiko Kaviladze.
“The most well sold product in May 2009 were Chanel O’fresh. At the moment Narciso Rodrigues is the most demanded brand by our customers. The prices for that brand are quite acceptable as we are official representatives of Narciso Rodrigues,” says Khatia Shamugia.
According to Lutecia and Ici Paris officials, demand for body creams and lotions rises in the summertime.
“After getting a suntan skin becomes dry and definitely needs to be moisturized with different creams or lotions, depending on its type or condition,” says Kaviladze.
“During the summer demand rises on body lotions, sparkling lipsticks and of course sun protection. Demand for tanning lotions and creams starts rising in the spring. We have a wide choice in our sun range. We also have SPF products in order to protect the skin from sun and get a suntan,” Shamugia says.
According to Shamugia, prices in Ici Paris start from GEL 7 and reach up to GEL 6,000.
“We have temporary discounts from time to time and of course offer special summer discounts too. Our main reason is the comfort of the customers and we offer them different kinds of offers. We also offer permanently limited additions of different brands which are also well sold,” Shamugia told The FINANCIAL.
“The most well sold products’ prices start from GEL 50 and go up to GEL 150. We offer our customers 10-60% discounts and other special offers for summer,” says Kaviladze from Lutecia.
“The difference in sales during summer and winter seasons is seen more clearly in August when most people have left the city for their holidays. We actually have a shop in Batumi too where our customers are able to buy our products,” Kaviladze notes.
Both of the cosmetic companies interviewed by The FINANCIAL advise sun protecting lotions to people who are going to holiday at the seaside.
“People who plan to spend their holidays at the seaside definitely need to buy sun protection products. Many people wrongly think that if they buy sun protection creams they won’t be able to get tanned, which is very dangerous as these SPF creams are necessary to protect one’s skin from unhealthy rays. You should also a stick for sensitive parts of the face and hair care products too,” Shamugia says.
“We would advise people who are planning to visit the seaside this summer to definitely buy sun protecting creams, because getting burned makes the skin age prematurely as well as encouraging the risk of skin cancer,” Kaviladze says.
Representatives of both of the cosmetic companies interviewed say that Georgians have started to care about their appearance more in recent times.
“In recent times men and women have started caring about their appearances more which is a very good development,” Shamugia says.
“People really should lead a healthy lifestyle; the most important thing is to have good sleep, the right day regime and physical exercise. Tobacco and alcohol is also very bad and reflects negatively on one’s appearance,” Shamugia says.
“Georgians have really started caring about their appearances compared with the past. People should pay more attention to having a healthy lifestyle in order to look good and extend their lives,” Maiko Kaviladze notes.
Written By Tako Khelaia