The FINANCIAL — Apple has made a small but important change to iOS that will allow users an easier way to manage their app subscriptions. In the latest release of the mobile operating system (iOS 12.1.4 and 12.2 beta), the company has relocated the “Manage Subscriptions” setting so it’s only one click away when you tap on your profile in the App Store, instead of being buried more deeply within the settings.
This may seem like a minor change, but it was a much-needed one.
As more mobile apps have adopted subscriptions as a means of generating revenue, it’s become critical to ensure consumers knew how to turn their subscriptions off. And, based on a reading of many angry App Store app reviews, many people don’t know how to do this. Most assume that they should reach out to the developer to have their subscription disabled – after all, it’s the developer who’s charging them.
It’s not really the customer’s fault for being unaware of how the process works, as Apple had made getting to the subscription management screen far more difficult than it should be.
In iOS Settings, for example, you would have to click iTunes & App Store –> Apple ID: –> View Apple ID –> then scroll all the way to the bottom of the screen to find the hidden setting.
In the iOS App Store app, it was a bit simpler.
You would first have to tap your profile icon on the top right of the Home page, then your Apple ID, then scroll down to the bottom of the page again.
By comparison, Google Play put subscriptions in its top-level navigation with no scrolling or extra clicks required.
With the iOS update, when you now tap your profile icon in the App Store, “Manage Subscriptions” is right there – and it’s accessible without scrolling. That’s a huge help in making this critical feature more accessible.
Unfortunately, Apple hasn’t made a similar change to simplify the path to subscription management in iOS’s main Settings.
The change was first spotted by MacStories Editor-in-Chief Federico Viticci, who shared a screenshot on Twitter.
