The FINANCIAL — Global advertising spending rose 3.2 percent in the third quarter of 2013 year-over-year (YOY), closing the first three quarters of the year also at 3.2 percent, according to Nielsen’s quarterly Global AdView Pulse report.
The Asia Pacific region’s powerhouse ad market continues to expand, driving the third quarter’s global ad growth. This market grew 7.0 percent for the first three quarters of 2013 YOY.
On the other hand, the embattled European ad market experienced a slight reprieve, with only a small decrease of 0.4 percent YOY for the third quarter. This contributes to a 3.8 percent fall when looking at the first three quarters of the year. As anticipated in our second-quarter 2013 report, the negative trends in Europe’s advertising market finally appear to be bottoming out, according to the report.
North America’s ad market waned slightly (1.3%) during the third quarter but still ended the first three quarters with a gain of 1.7 percent YOY. The small decline in the region’s third quarter ad market partly reflects this year’s decrease in political advertising, which ruled the airwaves in advance of the U.S. election last fall.
With signs of optimism spreading within the global economy and Asia Pacific’s ad market gaining increased momentum, Nielsen will be watching to see if the global advertising market continues to pick up speed through the end of 2013, according to The Nielsen Company.
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