Audi and Cubic Telecom start strategic partnership

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The FINANCIAL — Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand.

Audi Electronics Venture GmbH (AEV) has acquired a strategic minority interest in the Irish mobile‑telephony provider, Cubic Telecom. Peter Steiner, Head of AEV, explained the goal of the partnership: “Audi and Cubic Telecom are strong development partners of connected infotainment solutions and intend to connect the models of the Audi brand even better with its environment and the internet in the future.”

Barry Napier, Chief Executive Office of Cubic Telecom, notes: “The automotive industry is changing faster than ever, and connectivity in the car is at the heart of it. With this partnership Cubic and Audi will work together on a wide range of future connectivity applications.”

Since 2011, Audi has regularly demonstrated its pioneering electronics expertise together with internationally leading suppliers of high‑tech consumer products at trade fairs such as the Consumer Electronics Show in Las Vegas. In late May, Audi will also participate in the first Consumer Electronics Show Asia in Shanghai with a keynote presentation and its own stand to present the latest developments in the field of Audi connect.


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