The FINANCIAL — Bank of America announced the launch of ‘Masterpiece Moment’ – a new series of videos that showcase works of art in the collections of 25 museum partners across the United States. In today’s increasingly digital environment, connecting individuals to arts and culture in a way that easily fits into their everyday lives has become more important than ever.
Every two weeks, beginning Monday, January 18, Bank of America will premiere a 5-7 minute video vignette from cultural institutions across the U.S. Videos feature the directors of each museum who help shine a light on a masterpiece within their institution’s collection, while providing new insights to experience and appreciate the art. The videos will feature works of art from a diverse range of cultural traditions, perspectives and media.
“The private sector has an important role to play in keeping the arts thriving in our communities more so now than ever before, and Bank of America is finding new ways to stand by our museum partners,” said Rena DeSisto, global arts and culture executive for Bank of America. “This program not only supports museums, but helps to virtually bring art to new audiences and further demonstrates the resiliency of art during this time.”
Bank of America’s first Masterpiece Moment features Mark Bradford’s 150 Portrait Tone (2017) and is hosted by Michael Govan, CEO and Wallis Annenberg Director of the Los Angeles County Museum of Art (LACMA), a long-time partner of the bank.
Masterpiece Moment builds on Bank of America’s commitment to being a leading corporate supporter of the arts, by helping them flourish at the local, national and global level through ongoing programs such as Museums On Us®, the Bank of America Art Conservation Program, Art in our Communities, and grants and sponsorships.
Masterpiece Moment participating museums include:
Albright-Knox Art Gallery, Buffalo, N.Y.
The Art Institute of Chicago, Chicago
The Cleveland Museum of Art, Cleveland
Carnegie Museum of Art, Pittsburgh
Dallas Museum of Art, Dallas
Denver Art Museum, Denver
The Detroit Institute of Art, Detroit
The Harvey B. Gantt Center for African-American Arts + Culture, Charlotte, N.C.
Georgia O’Keefe, Santa Fe, N.M.
Heard Museum, Phoenix
High Museum of Art, Atlanta
Hirshhorn Museum, Washington, D.C.
Isabella Stewart Gardner Museum, Boston
Los Angeles County Museum of Art, Los Angeles
The Metropolitan Museum of Art, New York
The Museum of Fine Arts, Houston
National Museum of the American Indian, Washington, D.C.
The Nelson-Atkins Museum of Art, Kansas City, Mo.
Pérez Art Museum, Miami
Philadelphia Museum of Art, Philadelphia
Rhode Island School of Design Museum, Providence, R.I.
The San Diego Museum of Art, San Diego
San Francisco Museum of Modern Art, San Francisco
Seattle Art Museum, Seattle
The Studio Museum in Harlem, New York City
