The FINANCIAL — A new innovation from Barclaycard could lead to man’s best friend falling in puppy love with shopping in the UK.
A new innovation from Barclaycard could lead to man’s best friend falling in puppy love with shopping in the UK, according to Barclays.
From today, dogs across the country have the chance to mark their own territory on the high street as the UK’s leading credit card company launches PayWag, the world’s first contactless payment device created especially for pets.
Aimed at making customers’ lives easier and giving dogs a new leash of life, the PayWag is a contactless payment chip that fits discreetly to the collar of man’s best friend and acts as an extension of their owner’s credit card.
All transactions made will appear clearly marked on their owner’s credit card bill with a paw print symbol, allowing cardholders to identify and dispute transactions where pets have been behaving pawly yet treating themselves without their knowledge.
There are approximately 8 million dogs in the UK, and Britons spend ruffly £3bn on their pets every year. PayWag will be immediately compatible with the thousands of contactless terminals up and down the country. Barclaycard are in discussion with pet shops about installing special new contactless payment terminals at dog-height to allow them to pay for items more easily.
Daisy Allproof, head of contactless for pets at Barclaycard, said: “Barclaycard has a history of innovation and we’ve created PayWag to allow pets to conveniently pay for their shopping without their owners getting hot under the collar. We’re starting with a pilot scheme for dogs, but hope to roll this out to other pets later in the year.
“It’s a barking innovation that’s set to change the nation’s shopping habits. All that’s left to do is train your canine friend in the art of savvy shopping to ensure you aren’t left with a dog’s dinner of a credit card bill.”
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