The FINANCIAL — IBM and Bitly on February 23 announced that Bitly has selected IBM Cloud as its preferred cloud platform. Bitly will migrate its platform of 25 billion data-infused links to the IBM Cloud to leverage its high-speed network, global scale and reach. The move will help give Bitly customers a faster, more responsive experience when using the Bitly platform.
Bitly’s API, used by developers who embed more than 300 million links into their products and applications each month, will also move onto IBM Cloud. IBM’s globally dispersed cloud network and load balancing options will allow developers’ embedded links to load even faster—regardless of an end user’s location. This speed is crucial, as more than 70 percent of Bitly links are delivered internationally.
Bitly is best known for shortening URLs, making them easier to share across all channels, including text messages, emails and social media posts, where words and characters are at a premium. Bitly’s links garner more than 12 billion clicks per month, generating over 250 billion unique data points. Through the company’s Link Management Platform, marketers create branded links, add mobile deep linking capabilities, track user interactions and analyze audience data in order to better engage with customers, according to IBM.
“Migrating our workloads onto IBM Cloud enables us to better support our expanding global user base,” said Mark Josephson, CEO of Bitly. “Not only can our customers experience even faster performance thanks to IBM’s worldwide network of interconnected data centers, but we will also have a scalable, secure cloud platform to support our rapid business growth.”
Under the new deal, IBM and Bitly will combine their technology and marketing expertise to provide an unparalleled link management experience in the cloud:
SCALE AND PERFORMANCE: Bitly will migrate all its workloads onto IBM Cloud, a network of 46 globally dispersed cloud data centers, so that it can scale its infrastructure based on business needs and roll out new features for its Link Management Platform even faster. The company will also leverage IBM’s geographic load balancing and high-speed network to help give Bitly customers a seamless, fast and responsive experience—regardless of their location.
NEXT-GEN DEVELOPERS: Each month, 11,000 developers access Bitly’s API to create 300 million links to embed into apps and products. Migrating the Bitly API to IBM Cloud gives developers a worldwide cloud platform that helps to improve the API experience and loads embedded links even faster.
EMPOWER MARKETING: IBM and Bitly are collaborating to support data publishing via Universal Behavior Exchange and incorporate link management into the IBM Marketing Cloud to help marketers better understand and engage customers. The IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions—all through the reliable IBM Cloud platform. Customers will be able to access Bitly’s services and insights through the IBM Marketing Cloud.
“Together, IBM and Bitly are improving the development experience across the Bitly API,” said Sandy Carter, general manager of the developer ecosystem and startups at IBM. “Developers will still have everything they love about Bitly, but now they’ll get a faster, more responsive experience.”
Bitly’s Link Management Platform has more than 10 million monthly users, with more than 500,000 active user accounts. Its clients include more than half of the Fortune 100, including Under Armour, Etsy, eBay, Zulily, Pepsi, Keurig, Dunkin’ Brands, Ben & Jerry’s, Monster.com, Wall Street Journal, Samsung, BuzzFeed, Spotify, PBS, Kaiser Permanente and the American Medical Association. Bitly links are clicked in every country in the world and more than 200,000 times each second. The company tracks clicks from more than 5 billion browsers each month.