(Tbilisi, Georgia) Bosch group, which is the third largest producer of household appliances, has taken the initiative to bring new, green household appliances to Georgia for which demand is increasing worldwide.
The new appliances are equipped with water and electricity efficient technologies designed to meet the demand of 21st century environment friendly standards.
These technologies provide and guarantee the whole process, starting from the manufacturing of an appliance and finishing with its delivery to the end customer, to be ecologically friendly. Bosch gathers women of Georgia at Radisson Blu Iveria Hotel to bring the principles of this philosophy, to underline the necessity of investing into sustainable future and of course to celebrate this important day.
This initiative is being implemented within the scope of corporate social responsibility and was first presented to 80 of the most successful business ladies in Georgia on International Women’s Day.
As Oksana Karadash, head of the Marketing Department at Bosch told The FINANCIAL, green technologies are an investment in a better environment for the future.
“Hence our company has decided to congratulate women at the beginning of spring – International Women’s Day. We also reminded society how rational use of technologies will help to preserve the natural resources of the earth en masse,” said Karadash.
Bosch has cut the consumption of water by 58% in each of its household appliances; whilst the consumption of electricity has been cut by 73%;
“Such an initiative is new not only for Georgia but for Bosch.
We checked the tendency for how prices of such natural resources grow; so we don’t want to wait until it happens in Georgia – thus we want people to start thinking about it today,” said Karadash.
In general Bosch started production of energy efficient technologies in 1973 and now around 40-50% of the products are already eco-friendly at Bosch,
The main goal of Bosch Home Appliances is to make our lives more comfortable. Although Bosch products are oriented on wide group of customers, it’s mostly women who spend significant amount of time on keeping their homes in perfect conditions.. Bosch products with Green Technology Inside make women’s lives more comfortable in daily routine on one side and help to significantly reduce the usage of natural resources on the other, thus contributing into our philosophy of sustainable and better future.
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