Boxette, an international logistics business group of Georgian origin with offices in Georgia, Ukraine, Uzbekistan, the United States, China and Turkey, is expanding its network of parcel pickup and drop-off points in Georgia. The company aims to refine its existing products to make them “even more convenient and user-friendly” for customers, according to Mikheil Murtskhvaladze, the founder of the company.
“We are focused on expanding our Pickup and Drop-Off point network across Georgia, making our service even more convenient, fully digitized, user-friendly, and the fastest on the market. Our goal is to become one of the leading postal and parcel delivery companies in the country, with a strong presence in other countries across the wider region,” he said
Looking towards the future, Mikheil highlighted Boxette Georgia’s long-term vision: to become the largest postal operator in the country. “Our goal is to provide a comprehensive range of services to our customers, both domestically and internationally. We are committed to innovation and excellence, and we believe that our growth will directly benefit the communities we serve.”
In the meantime, the company has recently been awarded with the prestigious Golden Brand award for being the number one parcel brand in the country.
Q. In the category of “Parcels – number one brand”, Boxette Georgia was awarded the Golden Brand. What do you think contributed to this victory, and what are the key characteristics of the company that established it as the number one brand?
A. Since the company’s inception, customer satisfaction has been our top priority. We recognized the challenges facing the international parcel shipping industry and aimed to address these issues through our products and services. Effective, fast, and quality communication sets us apart from our competitors; customers can reach us quickly and receive thorough, comprehensive information.
Our main advantage lies in our competitive rates and the shortest transportation times. At Boxette Georgia, customers receive quicker service without sacrificing quality, all at prices comparable to those offered by others in the industry; and of course a team of professionals with 14 years of industry experience.
Q. What effect do you believe the Golden Brand will have on your company’s image?
A. Our reputation is extremely important to us, and we strive to ensure that our brand is synonymous with quality and speed in the eyes of consumers. This reputation is also reflected in customer reviews on Google and social media. Winning the Golden Brand award is valuable to us as it provides further recognition and affirmation that we are delivering the right products and services to the people of Georgia.
Q. How has the company developed over time and what services does it offer?
A. The company has been active in the Georgian market since 2020, initially focusing on enabling customers to send parcels from Georgia to destinations worldwide. Our core customer base included entrepreneurs selling on international platforms such as Amazon, eBay, and Etsy.
By the end of 2023, we expanded our operations to include parcel shipments from the United States to Georgia, launching a fast and reliable service that quickly gained a strong customer following.
Today, our company provides a broad range of services:
● International parcel shipping from Georgia to destinations worldwide
● Parcel delivery from the USA to Georgia
● Parcel delivery from China, Turkey, Greece, and the UK to Georgia
● Commercial cargo handling (both sending and receiving)
● Fulfillment services based in the United States
Q. What challenges do you face and how do you manage to solve them?
A. We encounter numerous challenges, one of which is selecting the right partners. Given the specifics of our industry, many partners are involved in the business operation chain, and any mistakes made by them can impact our brand and reputation. That’s why we continuously analyze our processes and address any problems as soon as they arise.
To mitigate these risks, we collaborate with several leading companies. This allows us to quickly switch our processes to another provider if issues occur, ensuring that these shortcomings do not negatively affect our service or customers.
Q. What are the company’s recent highlights, and can you summarize the activities of the past year?
A. We’ve made several significant advancements in our operations. Most notably, we have launched parcel shipping services from China and released our new mobile application on both iOS and Android to improve the customer experience.
Additionally, we successfully acquired a competing company, effectively doubling our market share. This acquisition also enabled us to expand our nationwide network of Pickup and Drop-Off points and optimize key logistics channels and delivery routes.
Q. What are your future plans?
A. In the near term, we plan to further expand our nationwide network of parcel Pickup and Drop-Off points. Additionally, we are developing tailored products and services specifically for the immigrant community in the USA and Europe, ensuring they have access to fast, reliable, and high-quality parcel delivery solutions to and from Georgia. Our goal is to provide a seamless, digitized experience that meets their unique needs with exceptional service standards.
In the long term, our goal is to become the largest postal operator in Georgia, providing a comprehensive range of services to customers both domestically and internationally.
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