The FINANCIAL — Accenture (NYSE: ACN) has been selected by BP’s fuels and convenience retail business, initially in Europe, to help the company better understand the needs of its customers and create a more innovative and competitive customer experience.
Accenture will use digital tools and advanced customer analytics models to help BP transform the customer experience and improve its product and service offering. Initially, the project will focus on Europe with options to be extended over time, according to Accenture.
“The fuels and convenience retail business is changing, with increased competition and new products and services providing customers with a menu of choices that they never had before, so we need to ensure that our customer offering is relevant, tailored and competitive,” said Olivier Martinet, lead for BP’s loyalty scheme agenda.
“By implementing a new customer relationship management model, powered by advanced customer analytics, BP will have a much deeper understanding of its customers’ needs and expectations,” said Neale Johnson, managing director in Accenture’s energy industry group. “This will help BP increase its overall share of the fuels and convenience retail market, while improving its customer focus to deliver a more innovative and competitive experience that is tailored, differentiated and digitally enabled.”
To deliver this service, Accenture will leverage its Analytics Innovation Centre in Greece and its Global Delivery Network in India.
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