The FINANCIAL — In September 2009, passenger capacity, measured in Available Seat Kilometres, was 3.7 per cent below September 2008. Traffic, measured in Revenue Passenger Kilometres, fell by 0.8 per cent.
"This resulted in a passenger load factor increase of 2.4 points versus last year, to 81.3 per cent. Traffic comprised a 7.9 per cent decrease in premium traffic and a 0.7 per cent increase in non-premium traffic. Premium traffic comparisons are starting to be against a weaker base, with the bankruptcy of Lehman Brothers occurring mid-way through September 2008," British Airways informs.
Cargo, measured in Cargo Tonne Kilometres, fell by 2.6 per cent.
Market conditions
Market conditions remain unchanged with yields under pressure from the year on year impact of lower fuel surcharges, exchange movements and mix.
Strategic Developments
British Airways launched the first ever longhaul flight from London City airport, an exclusive, all-business service to New York on a 32-seater Airbus A318. Customers on the new service will be the first to be able to send emails, texts and use the internet on transatlantic flights via an in-flight mobile communications service. London City airport also saw the introduction of the first aircraft of BA CityFlyer's new fleet of Embraer efficiency jets.
More than 50 per cent of flights departed early as the airline recorded its best ever September punctuality performance. The month was also the most punctual since January 1994 with more than 87 per cent of flights departing early or on time.
British Airways scooped three top accolades at the Business Traveller Awards 2009 winning Best Airline, Best Shorthaul Carrier and Best Frequent Flyer Programme. This month it was also named Best Business Class airline by readers of Conde Nast Traveller magazine.
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