The FINANCIAL — When young adults were asked to name a person they are interested in and associate with contemporary UK Arts and culture, William Shakespeare was by far the most popular response, shows a new research carried out for the British Council in five overseas countries.
The British Council is planning a major international programme of events for 2016 – the 400th anniversary of Shakespeare’s death. The theme will be Shakespeare as a living writer who speaks for all humanity and nations. Activities across the organisation’s work in English, education and the arts will explore the story of how a playwright from the Midlands came to be enjoyed all over the globe, and influence the development of not only the English language but many others.
Working with partners in the UK and around the world, the British Council will develop arts events, English language teaching materials, creative education programmes and projects to develop civil society. Early plans include:
– Support for a range of world-class touring theatre from solo artists to large-scale companies
– An international festival of Shakespeare in music and on film
– Collaborations between writers and translators on Shakespeare-related themes
– High-quality education resources for teachers and learners of English
– A new mass-participation global digital project
“The 400th anniversary of Shakespeare’s death is the biggest opportunity to put UK culture on the world stage since London 2012. As the most widely read and studied author in the English language, Shakespeare provides an important connection to the UK for millions of people around the world, and the world will be looking to celebrate this anniversary with the UK. We hope that the UK’s cultural organisations will come together to meet these expectations and ensure that 2016 is our next Olympic moment,” said Sir Martin Davidson, Chief Executive of the British Council.
“We’re developing plans for the British Council’s most ambitious arts and education programme. We’ll explore how the work of one English writer travelled the world, inspired artists in every medium and is now enjoyed in over 80 languages,” said Graham Sheffield, Director of Arts at the British Council.
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