The FINANCIAL — In November 2012, a unique collaboration between Cheung Kong Graduate School of Business and Cambridge Judge Business School will bring together 75 leading Chinese and European entrepreneurs for an executive education programme designed to enhance their knowledge and business networks.
The "Global Business Strategy: China" programme is organised by the Cheung Kong Graduate School of Business (CKGSB), China's leading business school, which opened its European headquarters in London in September 2011, and Cambridge Judge Business School, a world-leader in business education.
Taking place in Cambridge and London in November 2012, the three-and-half day programme will see an elite cohort of Chinese and European entrepreneurs go back to the classroom to discuss the implications of China's globalisation, as well as to learn from each other how best to do business in their respective regions.
Learning from the world-class faculty of CKGSB and Cambridge Judge Business School, particular emphasis will be placed on opportunities within China and topics covered will include creating successful strategies, identifying the growth opportunities and regions of the future, accessing peers, adapting to China's rising cost base, the mass-market approach to new technologies and accelerating innovation. Chinese business leaders will in turn learn about Western approaches to creating and managing brands, latest thinking in marketing and communications and how European businesses leverage CRM and customer servicing for business advantage.
According to Cambridge Judge Business School, 15 European business leaders have already signed up to the course, including Hermann Hauser, Founder of Amadeus Capital Partners; Tim Delaney, Founder of Leagas Delaney; Gilad Tiefenbrun, CEO of Linn; David Moulsdale of the Optical Express Group; and the leading Scottish entrepreneur Sir Tom Hunter, who explained his involvement: "No business can afford to ignore China and the opportunities it presents or underestimate the importance of its business sector to the current and future global economy. China's growth potential is phenomenal and the West needs to learn from China's economic development, flexibility, adaptability and vision. Strategies that were relevant just a few years ago are now out of date due to a number of socio-demographic and economic reasons.
"There is no better way to understand what is required to be a success with China than by interacting with leading faculty from CKGSB and Cambridge as well as Chinese entrepreneurs. This programme is a unique opportunity for business leaders from across the globe to get together to learn and share experiences."
As well as attending the China programme, Sir Tom has partnered with CKGSB to launch the CKGSB Hunter Scholars programme. The scheme offers five full-fee scholarships to up-and-coming entrepreneurs to attend the CKGSB-Cambridge "Global Business Strategy: China" programme in November 2012 and then go on to study a full MBA at CKGSB's main campus in Beijing.
CKGSB Professor Leslie Young said: "The China programme offers entrepreneurs the broad context of China's development opportunity and enables them to formulate real personalised business strategies relevant to the dynamic Chinese market – and make the contacts necessary to realise them."
Professor Peter Williamson, from Cambridge Judge Business School, said: "It's almost impossible not to be excited by the potential of the Chinese market. But it is also easy to have spirited discussions about strategies that are little more than pipedreams. To have the option to actually win in China requires us to be able to build our knowledge and capabilities on the ground in China – and fast."