The FINANCIAL — Zurich — Business leaders globally have strong confidence in their own ability to turn sustainability challenges such as water scarcity and lock-in to fossil fuels into new business opportunities, particularly in the manufacturing and finance sectors in emerging economies. This is one of the key findings of the Global Opportunity Report launched by DNV GL, UN Global Compact and Monday Morning Global Institute. The new report is based on a survey and consultations with more than 6,000 public and private sector leaders in over 21 countries, according to UN Global Compact.
“Businesses across the planet are not shying away from global risks such as climate change, and increasingly recognize the positive benefits of seizing the related opportunities. The report confirms that there has been a turning point, where private sectors are now a critical driver of sustainable development with emerging economies in the front seat,” said Georg Kell, Executive Director of UN Global Compact.
Water Innovation Leading Opportunity
Asked about future prospects, business leaders see untapped and profitable opportunities especially in handling and providing solutions to address water scarcity and to promote green consumer choices. Overall, developments in water-efficient agriculture is the opportunity that inspires most confidence among the leaders. 37 percent find this opportunity to have great benefits for society and consider their country to have great capacity to seize this opportunity, according to UN Global Compact.
“I believe one of the most clear signals in the survey is the confidence we see in our ability to address water scarcity. It is a grave problem that affects hundreds of millions of people globally and the competition for water is seen as a major obstacle to health, growth and prosperity. This finding also makes me optimistic that we’ll meet a global development goal to ensure availability and sustainable management of water and sanitation for all,” said Henrik O. Madsen, Group CEO and President of DNV GL, one of the partners of the network and report.
Green Consumer Choices Highly Favored
Opportunities related to lock-in to fossil fuels also is assessed positively. The most favored opportunity here is green consumer choices. This includes innovations to change consumer behavior to increased uptake of renewable energy in households or a growing selection of consumer products made with the use of renewables.
Private Sector More Optimistic than Public Sector
The public sector is expected to play an important role in realizing many of the opportunities described in the report, especially those that are regulation-oriented. Nevertheless, public sector respondents were consistently less optimistic than the private sector about how the opportunities can positively affect society and their capacity to pursue these opportunities, according to UN Global Compact.
“The report findings are encouraging and concerning at the same time,” said Erik Rasmussen, Founder of Monday Morning Global Institute. “The strong interest in pursuing sustainable business opportunities in the private sector is very positive. Yet, the governmental sector seems to be more reluctant and not seeing the same opportunities. This is a pity. Governments can play an important role by issuing regulations that support both sustainability and business ventures. Business and governments must share visions and initiatives,” he added.
However, the Global Opportunity Report indicates that this scenario is likely to change, according to UN Global Compact.
For leaders below 30 years of age, female leaders and leaders in emerging economies in Asia, Sub-Saharan Africa and South America, regulated energy transition and smart water regulation are the top-ranking sustainability opportunities.
“I believe that one of the most interesting findings in the report is how young leaders under 30 years of age, people in emerging economies and also women embrace regulation as a strong tool for sustainable change. It is very likely that the decision makers of tomorrow will be found in these groups, and it gives us hope that we can see a stronger collaboration between the private and the public sector in the future,” said Henrik O. Madsen, Group CEO and President of DNV GL.
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