The FINANCIAL — On February 29, marketing company Global Idea and the FINANCIAL are holding an annual award ceremony of 2007 Favorite Brands. Golden Brand reveals and awards the most successful companies at the Georgian market. The survey focused on the creative decisions made in the branding business of companies.
Second Golden Brand Awards taking place at Courtyard Marriott Hotel is supported by The Chamber of Commerce and Industry of Georgia, Federation of Georgian Businessmen and American Chamber of Commerce. DeltaComm is the General Sponsor of Award Ceremony 2008.
CEO’s of leading companies have been set as presenters at The Second Annual Golden Brand Awards.
The award ceremony always falls in the limelight of the media. This is like heaven for local and international media. Journalists are able to meet the leading businessmen as well as the marketing and PR managers of various companies. This is an ideal time for photo sessions and interviews across the board.
Representatives of mass media are required to get accreditation by submitting an official letter to the organizers.
“The words Brand and Branding have acquired great importance over the last 10 years. Branding became an essential component of the culture and economy spheres, it is even called cultural accessories and personal philosophy. Golden Brand motivates companies to search for creative decisions in the advertising business. This obviously increases the number of service consumers and product quality,” declared Natia Jinjaradze, Global Idea Director.
“The Golden Brand Award Ceremony is the best way to popularize brands. It doesn’t only motivate the companies to be more active in branding but also raises awareness of the brands. Business leaders have a good opportunity to meet each other in an unofficial environment and to exchange ideas and opinions,” declared Zviad Pochkhua, The FINANCIAL Director and Editor-in-Chief. “Golden Brand gives a great opportunity to the winners in their promotion campaigns. Many companies are using the Golden Brand mark in their printed ads and TV commercials.”
“The brand is not only a component of the competitive business in the modern world, it is also a new stage of relations with companies, the community and people.” The award ceremony is a world approved method facilitating the creation of a healthy environment in business,” Giorgi Kakabadze, Director General of the Georgian Chamber of Commerce and Industry.
“Golden Brand Awards is a good opportunity to celebrate excellence and reward the people who have put a lot of effort and money behind their brands to improving and expanding their business. I believe it is important to encourage people to do their best and reward them at occasions like this one,” says Esben Emborg, President of the American Chamber of Commerce in Georgia.
To get more information on Golden Brand visit: goldenbrand.finchannel.com
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