The FINANCIAL -- Gap, the iconic American clothing brand, launches the Gap | Sarah Jessica Parker collection, a limited-edition assortment of girls and boys apparel and accessories.
The collaboration was a natural fit as it reunites Gap and Parker, who starred in a series of Gap ads in the early aughts. Stemming from Parker’s family tradition of saying “rabbit, rabbit” on the first of every month for good luck, the collection celebrates love, luck and magic.
Inspired by Parker’s childhood heirlooms, the collection embraces prints and texture by playing with ginghams, stripes, florals and eyelet in classic Gap silhouettes. Available in toddler and kids sizing, Gap | Sarah Jessica Parker captures all the nostalgia of passing along well-loved, storied pieces to family and friends, the exuberance of starting your own story in those same pieces, and the joy inherent in wishing luck upon children as they move forward in the world. Parker also worked with Gap to help create two women’s dress styles that are available in the collection, according to Gap.
“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” says Parker. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”
Channeling Parker’s good luck tradition, there are embroidered rabbits found throughout the collection as well as special ‘property of:’ sewn-in tags to detail each wearer throughout the years which takes inspiration from her own family’s rituals. Gap | Sarah Jessica Parker collection favorites for girls include gingham dresses and separates with eyelet hems, a navy and white stripe flutter sleeve dress with pink roses, a signature rabbit embroidered light blue bomber jacket and a rabbit inspired basket weave mini handbag while boys and toddler boys can choose from graphic tees and gingham shirting with khakis. The collection will also include ‘Ebbit the backpack,’ an egg-inspired character and playful companion perfect for school, travel or towing along for a spring picnic.
“It’s been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites,” says Wendi Goldman, Gap executive vice president and chief product officer. “We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned.”
With prices starting from $16.95 up to $78, the collection will be available on March 1 through gap.com and GapKids stores in select countries including United States, Canada, United Kingdom, France, Italy, Greater China, Hong Kong and Japan.