The FINANCIAL - Moët & Chandon x AMBUSH: first-ever global product collaboration supports the planet

Moët & Chandon x AMBUSH: first-ever global product collaboration supports the planet

Moët & Chandon x AMBUSH: first-ever global product collaboration supports the planet

The FINANCIAL -- Inspired by their shared profound respect for artisanal tradition and passing on savoir-faire, Champagne house Moët & Chandon and fashion designer Yoon have released a limited-edition bottle of Impérial Moët & Chandon. With a thoroughly contemporary edge, this first-ever collaboration will help support the preservation of biodiversity according to LVMH.

Moët & Chandon has combined deep respect for tradition with innovative spirit since its founding in 1743. For its first global collaboration, the Maison tapped the disruptive and bold creativity of Yoon, co-founder and creative director of the fashion label AMBUSH, who crafted a new design for its iconic cuvée. This striking creation connects Moët & Chandon with the spirit of the times and speaks to the values championed by today’s generation LVMH notes.

“We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation,” says Benoît Gouez, Cellar Master of Moët & Chandon.

According to LVMH, the partnership between Moët & Chandon and Yoon is particularly momentous because it marks the first time in 152 years that the iconic bottle of Moët Impérial, born in 1869, has been redesigned by an artist. The storied Champagne house is also taking advantage of this collaboration to support the environment. Moët & Chandon will donate a portion of profits from sales of the limited-edition Moët & Chandon x AMBUSH to the World Land Trust, an international conservation charity that protects threatened natural habitats. The funds will be targeted to protecting the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened. World Land Trust CEO Jonathan Barnard says that support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on protecting fragile species and stopping deforestation. The engagement of a brand such as Moët & Chandon contributes to the fight against climate change and shines a light on the combats of today’s generation.

Yoon says she found inspiration in the Maison’s commitments while working on the redesign of the Moët Impérial bottle. “On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world,” the artist recounts.

While the content of this limited edition is faithful to the wealth and diversity of the Champagne region’s vineyards, Moët & Chandon gave Yoon carte blanche to redesign the bottle with her minimalist, in-the-moment aesthetic. Yoon has given the bottle a deep black neck that contrasts with a new embossed white label. Her eye-catching design is like a window open to a future filled with possibilities for those who dare step forward.

Author: The FINANCIAL

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