The FINANCIAL -- Building on the $1.4 million Bank of America has raised since 2012 through its “Express Your Thanks” campaign to support transitional programming for service members and veterans, the company announced that it is bringing the program back for a third year.
The FINANCIAL -- Building on the $1.4 million Bank of America has raised since 2012 through its “Express Your Thanks” campaign to support transitional programming for service members and veterans, the company announced today that it is bringing the program back for a third year. By asking individuals to share their expressions of gratitude for current and former members of the military, the Bank of America Charitable Foundation will donate up to $1 million to benefit military nonprofit organizations Welcome Back Veterans and Wounded Warrior Project. The funds will be used to support employment, education and wellness programs that help service members and veterans succeed here at home, according to Bank of America Corporation.
To participate in the program and help Bank of America reach its goal, individuals simply need to tag messages, photos or videos of thanks on Facebook, Twitter and Instagram with troopthanks. Alternatively, they can visit the “Express Your Thanks” website at www.bankofamerica.com/troopthanks or participate at select Major League Baseball and NFL games and at certain NASCAR Sprint Cup Series races, where they can also post photos, videos and messages of thanks. Each qualified expression received through Veterans Day will result in a $1 donation.
“According to the U.S. Government Accountability Office, more than one million service members are expected to transition to civilian life over the next few years, so it’s very important that we do as much as possible to help them,” said Jeff Cathey, senior military affairs executive at Bank of America. “‘Express Your Thanks’ is one of many initiatives we have in place to ensure that service members are being recognized for their service while also supporting programming that will help them succeed,” he added.
As part of Bank of America’s effort to illustrate the importance of providing assistance to veterans and service members, the “Express Your Thanks” website will feature photos, videos and interviews with those who have benefited from nonprofit programs to illustrate how these initiatives have helped them respond to the unique challenges service members face.
“It’s rewarding to see, on a very individual and human level, the impact that the WWP programs funded by ‘Express Your Thanks’ can have on peoples’ lives,” said Jennifer Silva, Economic Empowerment executive vice president, Wounded Warrior Project. “Reintegration can be challenging on the home front and into the workplace, which is why it’s so important to have support services available to them. They’ve sacrificed for our way of life, and the best way to show our gratitude is to tangibly welcome our veterans back home,” she added.