The FINANCIAL -- Worldwide personal and entry-level storage (PELS) shipments grew 13.6% year over year in 2013, finishing the year with 75.2 million units, according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker.
Annual shipment values were up year over year, growing 6.2% to $6.7 billion. Unit shipments were down slightly in the fourth quarter (4Q13), declining -4.2% year over year to 20.4 million units while 4Q13 shipment values were also down year over year, declining -10.3% to $1.8 billion, according to IDC.
"The personal and entry-level storage market finished 2013 strong even with the difficult comparison with a strong second half from a year ago," said Liz Conner, Research Manager, Storage Systems. "In 2012, the fourth quarter showed exceptionally strong growth as the PELS market was in full recovery mode after the Thailand floods, which led to hard disk drive (HDD) shortages. Despite the resulting slight decline in 4Q13, the PELS market was able post year-over-year growth for all of 2013. This continued annual growth is driven by on-going consumer education, better marketing by vendors, and progressing product evolution to address items such as higher capacity, faster transfer speeds, and mobile device integration," she added.
HDD vendors continue to increase share in PELS units shipped, gaining 6.6 points year over year to grow to 76.9% market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors with 60.6% unit shipment market share, down 11.9 points year over year, according to IDC.