The FINANCIAL -- Deloitte has been joined by Stratosfera, a leading Polish consulting firm offering strategic marketing services. Owing to combination of the global industry competence and strategic consulting experience of Deloitte with the know-how and innovative approach of Stratosfera, clients will be offered a new, broader range of marketing strategy and brand positioning services under the Stratosfera by Deloitte brand.
Sales and marketing are the central focus of board members, who make every effort to maintain brands in a good condition and bring new products to the market in response to the changing consumer needs. Dynamic changes triggered by new technologies, digital media space, multi-channel interactions and customer relationship building trends pose numerous challenges, according to Deloitte.
It is our objective to deliver solutions that will successfully address such challenges. That is why we decided to join forces with people that are well-known for their inspiring approach to most difficult brand building and development issues. We are convinced that the competence of Deloitte is matched and complemented by that of Stratosfera. The combined teams will work in close liaison so as to make the best use of the most valuable resources of the two organizations in addition to developing efficient solutions matching the needs of our clients, says Zbigniew Szczerbetka, Advisory Managing Partner in Deloitte Central Europe. This marks the beginning of brand new quality of strategic advisory services on the market, he adds.
Stratosfera launched its operations in 1997. It is the first company on the Polish market that focuses on development of brand strategies and marketing innovations in addition to conducting international cultural analyses. It is also well-known for its analytics capabilities and forecasting techniques. Its team comprises top-class experts with international experience in marketing, advertising, psychology, semiotics of culture and consumer research.
We have been monitoring market trends and believe that now is the time to think and act bravely. Joining forces with Deloitte opens up an opportunity for Stratosfera to develop its competence and expand the scale of its operations. It is also a chance to broaden the range of our services through the use of state-of-the-art technologies and unique analytics tools offered by Deloitte, says Krzysztof Najder, Managing Partner and co-founder of Stratosfera. Our objectives for the upcoming years are ambitious. Not only are we planning to become leaders on the Central European market but also to provide our clients with unprecedented-scale support. That is the reason for choosing Deloitte, the largest global consulting firm and a market leader in Poland, he adds.
Having joined Deloitte, Stratosfera team will focus on development of innovative products and services making use of the strengths of both partners.
Currently, a strong, well-positioned brand is one of the key assets of a company. Together with Stratosfera experts, we will support our clients in confronting the most demanding challenges and offer them assistance in development of innovative marketing strategies that are not only perfectly suited to their business objectives but also based on perfect knowledge of the market, resulting from extensive experience and skillful use of advanced research techniques for purposes of analyzing the needs of target client groups and trends in each category, explains Zbigniew Szczerbetka.