RSM Capto becomes ‘RSM’ and adopts new brand focused on ‘understanding’

RSM Capto becomes ‘RSM’ and adopts new brand focused on ‘understanding’

RSM Capto becomes ‘RSM’ and adopts new brand focused on ‘understanding’

The FINANCIAL -- RSM Capto has today rebranded to ‘RSM’ and adopted a new visual identity alongside fellow members of its international network. RSM International, the world’s seventh largest audit, tax and consulting network, today adopts ‘RSM’ as its united global brand name in over 110 countries worldwide.

The unified brand, which was announced in June this year, is designed to reinforce the network’s global strength in providing audit, tax and consulting services to entrepreneurial, growth-focused organisations. Underpinned by its own strong financial performance and a rapidly expanding international client base, the network’s new brand identity is based on the theme of helping clients to move forward with confidence. 

RSM Capto is the 7th  largest provider with 4 offices and 70 staff in Georgia and has been a member of the RSM International network for  4  years. 

Following recent extensive independent global client and prospect research, feedback confirmed that the network’s strengths lay in their ‘passionate focus on collaboration’, ‘deep understanding of what matters most to clients’, and ‘insight sharing by senior partners’. These values are captured in the network’s new global positioning: “The Power of Being Understood”. 

Jean Stephens, CEO of RSM International, said: “Uniting under one brand is an important step in our long-term growth strategy. In an ever more globalised economy, our new brand will further differentiate our offering to leaders of entrepreneurial, growing organisations globally who want to work with advisers that really take the time to understand and care about their business and its drivers. The new single brand enables us to better promote our resources and expertise, and provide an enhanced, seamless service offering to clients all over the world, benefiting them and also our 37,500 professionals globally.”

Today RSM launches a global advertising campaign presenting its new brand across eight major international transit airports and digitally in global business media. In addition, RSM has launched a new bi-annual global economics publication – The Global Real Economy – providing insights and analysis on a range of international issues relevant to middle market business leaders. RSM member firms join a global advertising campaign to build awareness of the united global network locally.

The rebrand coincides with RSM World Day 2015, which has taken place annually since 2012 as a celebration of the shared values of the global network, engaging staff and clients in activities such as team building and community work. RSM Georgia along with RSM member firms in 110 countries, celebrates RSM World Day and the global rebranding with staff corporate entertainment activities.

Giorgi Kvinikadze, the founder of RSM Georgia, said: Capto Group was founded in 2008 and throughout last 7 years it has grown fast and established its presence among the leading audit, tax and consulting companies in Georgia. Up-to-date and innovative approach, flexibility, service quality and client-focused approach stimulated fast growth of RSM Capto in Georgia. Today, RSM Capto as a member of RSM, is uniting under a single global brand (RSM), so I am convinced, that it’s a very decisive and strategic step for us.  A single global brand will help us strengthen our position  in a domestic as well as  in a global market. Moreover, the united brand will enable us to promote differentiative factors of our global network. ‘’

RSM is the world’s sixth largest provider of tax services, is the fifth largest firm in the US and the third largest in China. RSM was the fastest growing top ten global network in 2014 with 18% growth. From today, all member firms will trade as RSM but will continue to remain independent legal entities within the network.

In September 2014, RSM was awarded the prestigious Network of the Year 2014 award at the International Accounting Bulletin annual awards. The award recognises networks that have demonstrated strong growth and operational excellence over the past 12 months. 

RSM actively engages in promoting and celebrating the very best in entrepreneurship and business leadership, championing the role of the entrepreneur in today’s world economy. RSM is the lead sponsor and corporate champion of the European Business Awards promoting commercial excellence and recognition of entrepreneurial brilliance. 

RSM is a member of the Forum of Firms, with the shared objective to promote consistent and high quality standards of financial and auditing practices worldwide.