The FINANCIAL — OnStar will give selected developers access to a proprietary application program interface to create innovative mobile applications designed to interact with OnStar’s suite of services, according to General Motors.
OnStar services are enabled by its Advanced Telematics Operating System. ATOMS is the most-powerful automotive cloud platform in the market today – connecting to more than 6 million OnStar customers. Apps created using the API will deliver services and functionality in the same manner. Giving safe access to the ATOMS Cloud Platform is part of a broad 2012 growth initiative OnStar announced Sunday at the Consumer Electronics Show.
Internal research of OnStar’s customer base revealed that emergency and security services are most important to customers followed by navigation, vehicle information and diagnostics. OnStar will continue to develop and expand services in these areas, but the proprietary application interface could lead to a further-customized experience for many customers.The first partner to use OnStar’s API will be RelayRides, the world’s first peer-to-peer car sharing marketplace that holds an exclusive partnership with GM.
With RelayRides, millions of GM vehicle owners will soon be able to leverage OnStar to rent out their idle cars with the owner controlling the rates and availability of the car. By using the OnStar API, RelayRides will allow its renters to use remote features with their smartphones, such as unlocking GM vehicles to access the reserved car.