The FINANCIAL — Canon Inc. announced on November 2 that the Company’s EF11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens and EOS M3 digital compact-system camera were recognized for design excellence by the Hong Kong Design Centre, winning the Design for Asia Bronze Award and Merit Recognition Award, respectively.
The Bronze Award-winning EF11-24mm f/4L USM boasts an impressive minimum focal length of 11 mm to achieve the world’s widest angle of view. Thanks to the optimal placement of four aspherical elements, including a ground aspherical element, the lens corrects for aberrations that often occur with wide-angle lenses to make possible superior image-quality performance from edge to edge. The EF11-24mm f/4L USM offers such noteworthy design characteristics as a foremost element featuring proportions that make it instantly identifiable as an ultra-wide-angle lens, superior usability that has been optimized for shooting, and a refined surface finish, according to Canon.
The EOS M3, winner of the Merit Recognition Award, combines an approximately 24.2-megapixel APS-C-size CMOS sensor with the Company’s latest image processor, DIGIC 6, to deliver high-resolution, high-quality imaging performance. Realizing exceptional operability, the compact-system camera incorporates four dedicated function dials—Mode, Exposure Compensation, Front and Control dials—facilitating intuitive manual operations similar to those offered by EOS-series digital SLR cameras.
Encouraged by this latest industry recognition, Canon will continue striving to create products that combine the highest levels of performance and design excellence.
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