The FINANCIAL — Aesthetic, reconstructive and plastic surgery clinic Caraps Medline had a more than 30% increase last year. In 2012 the clinic expanded and moved to a new, improved location. According to Peride Khidesheli, founder of the clinic, in general last year was very successful and moving to the new location didn’t have a negative effect on the number of their clients.
“Caraps Medline has been on the market for fifteen years already. We offer medical services in the following fields: gynaecology, oncology (mamology), plastic and general surgery, trauma, ophthalmology, blood vessel surgery, and cosmetology. But most importantly, at Caraps Medline we offer safety and comfort to each and every patient,” Mrs. Khidesheli said.
“The year 2012 was quite successful; we were at about 80% capacity, which is quite a good index for a medical organization. Last year our clinic changed location and has since expanded. The new clinic of Caraps Medline is a joint project with EBRD. With their help and financial support we served the implementation of a project for four years. Last year we moved to this new clinic, from Vake to Dighomi. But we didn’t see any loss or decrease in the number of our patients.” Khidesheli said.
“Our new clinic is very modern, well-equipped technically and fully satisfies all the demands of the 21st century. The new clinic has a great material and technical base. We have mainly developed our existing fields and added a new, general surgery profile. We already achieved the index that we had planned and stage by stage we will be adding new fields of medicine. We have a great, new infrastructure and the maximum level of comfort is provided here for our clients as well as for our doctors,” Khidesheli said.
“After changing location and moving from Vake we didn’t encounter any problems with our client numbers. We informed everyone that we were going to move to a different clinic. We have kept our loyal client base and welcomed many new people as well,” Khidesheli said.
According to Khidesheli, the company started operating on the market with a plastic surgery and reconstruction profile only, but then developed as time went on.
“We added a gynaecology profile, then mamology, trauma and general surgery. All these fields are represented in our clinic now. We have kept the same logo and brand but that doesn’t mean that plastic surgery is at a higher level or priority than the other fields. There is a healthy level of competition between these profiles. All of the current services which we offer are equally successful,” Khidesheli said.
“The year 2013 has started even better than 2012 did. We are working in better conditions. We hope that this success will be maintained throughout the rest of the year. All our projects are moving forward as planned. Our clients and employees are very content with the new premises,” Khidesheli said.
“In our plastic surgery unit, the most popular operation is plastic surgery on the nose. We live in a region where nose surgery is very popular. We perform plenty of mamology operations as well as offering breast reconstruction. Stomach operations are also quite popular, which our general surgeons are responsible for,” Khidesheli said.
According to Khidesheli, when they first started working in plastic surgery ten to fifteen years ago, people were shy about having any obvious changes made to their appearance and aimed for the effects of their surgery to be subtle, almost unnoticeable. Nowadays this attitude has changed; people have become more confident.
“Our advantage is that we offer complex services so that the result is always effective. Our clinic is very strong in the directions of trauma, gynaecology and surgery. Patients have the opportunity to cure themselves with our complex services and then improve on the aesthetics. Patients can get the answer to any question they might have during visits to our clinic. A complex approach and variety of services is one of the main reasons for our success.
Recently people in the country have started caring about themselves a great deal more. Over time our doctors have gained huge experience and have improved their skills even further. We have been present on the market for fifteen years already and during this time our doctors have achieved a great level of knowledge and become the highest class of professionals. They visit many different conferences abroad, get acquainted with novelties as soon they appear on the market. Our doctors are always invited to all the big international medical conferences,” Khidesheli said.
“It is not just our leading doctors which are responsible for the success of the company, but each and every member of our staff, who do their utmost every single day for the success and smooth-running of the company. They do a great job for the clinic. We have wonderful medical personnel who are directly involved in the success of the clinic,” Khidesheli said.
According to Khidesheli, satisfied clients are the best source of advertising. She says that if a client is not content with the service you offer, then no amount of advertising can attract them.
“Most of our patients visit us on the recommendation of one of our previous patients. In each of the fields that we offer, we have leading professional doctors who provide the best results in their respective fields. Tbilisi is a small city so information spreads easily. I believe that satisfied clients are a guaranty of new patients,” Khidesheli said.
“As our clinic is one of the winners of the Golden Brand awards, we will do our best to justify the honour. We will try to maintain the reputation that we have in the city and in society. We will continue to offer novelties as and when. We want to do everything new to the same level as everything we have done before. We plan to add some new fields as well. All private structures plan to expand and become bigger eventually. So we too will be working on this in the nearest future,” Khidesheli stated.
“Being a Golden Brand winner is very important to us. Through this award the last fifteen years of our work have been recognised and appreciated. When we started working in this field, private business in medicine was very rare. We were one of the pioneers. It was a kind of experiment, no one knew whether the clinic would be successful or not. So our award and the past few years are proof that the experiment has been successful. This is the estimation of all our hard work. We are very content with that, and remain grateful towards the organizers of the event.
“All modern technologies and equipment, a full guarantee of safe and painless treatment, tender attitude towards the problems of patients, plus the proper utilisation of human and material resources are what determine the success of Caraps Medline’s operations in Georgia. The most important thing is knowing that everything is in your hands. Health and beauty are two aspects without which we can never be in harmony with our bodies. So visit the clinic “Caraps Medline” and make your life look better!” recommend company representatives.
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