The FINANCIAL — comScore, Inc. announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage.
The report shows a detailed analysis of the overall media consumption and behavior of internet users, where we can find that more than half of the online audience in Central America spends an average of two daily hours of internet usage across devices.
Social networking was the most commonly visited online content category among Central Americans, with Facebook ranking as the leader (97 percent reach), followed by Twitter (54 percent). Instagram, Pinterest and Tumblr all saw significant gains in popularity in the last two years.
Discussion about this post