The FINANCIAL — Barclays’ smartphone app, Barclays Pingit, has launched a new ‘donate with Gift Aid’ function allowing consumers to maximise donations to their favourite charities using their mobile phones, according to Barclays, a global financial services provider.
With estimates suggesting that Gift Aid is worth nearly £1bn a year to charities and their donors, this instant mobile payment platform will ensure charities are able to fully benefit from each and every donation made to them using Barclays Pingit.
“We are very excited about Barclays Pingit’s new gift aid function and the way Barclays is using new technology to allow people to donate to Macmillan and help us ensure no one faces cancer alone. We used the app as part of our World's Biggest Coffee Morning fundraiser last year and we're looking forward to using it again this year and making it even easier for people to donate," said Becky Ellison, Account Manager at Macmillan Cancer Support.
“Charities are operating in a challenging environment. As they explore new and innovative ways in which to engage and broaden their donor base, and in particular appeal to the next generation donor, Barclays Pingit could prove to be a key element in their evolving armoury,” said David McHattie, Head of Charities, Corporate Banking, Barclays.
Estimates suggest that over half of UK consumers now own a smartphone, there is thus significant opportunity for charities to take advantage of this developing platform and reach both existing and potential donors, not only online, but importantly with on the street donations too, according to Barclays.
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