The FINANCIAL — Sinofert Holdings Limited, China’s one of the largest fertilizer producers and distributors, has transformed its business with new mobile apps to help hundreds of millions of farmers across the country increase crop yields such as rice, wheat or soybeans, according to IBM.
China’s agriculture and food supply chain is critical for the country’s stability and contribution to global food markets. Therefore, it’s important that farmers avoid disruptions – including access to fertilizer – that could negatively impact production of vital crops.
To continue to grow its business and remain competitive, Sinofert needed a more efficient system to service its massive sales and distribution network. Key to that growth was investing in mobile technologies to help its sales force improve decision making from the field, better anticipate demand, and offer customers more relevant products and services. Sinofert’s network includes 17 branch offices, nearly 1,700 sales outlets, more than 600 transit warehouses and 2,100 distribution centers, according to IBM.
Sinofert and IBM Business Partner Enwaysoft Software Technology (Enwaysoft) selected the IBM MobileFirst Platform to transform its sales and distribution processes. Enwaysoft quickly developed a set of industry-specific sales and customer relationship management apps to empower the Sinofert workforce – improving their reach into untapped markets in remote and rural areas, and ensuring more accurate and timely order placement and delivery.
More than 2,000 of Sinofert’s sales team are using the new mobile apps to easily check product pricing, client profiles, open new accounts, update client records, plan sales visits and place orders – anytime, anywhere. Orders can now be placed instantly, streamlining the entire sales process and cutting delivery times to an average of 10 days, a process that could previously take more than a month, according to IBM.
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