Coca Cola, Brainjuicer, and Talk Win ESOMAR Excellence Award

The FINANCIAL — ESOMAR, the world association for market, social and opinion research professionals, is proud to announce the winner for the ‘Excellence Award – Best Paper Nomination’ from the ESOMAR Latin America 2015 conference, which was held from 26-28 April, in São Paulo.

Selected by the 2015 Latin America Programme Committee, the ‘ESOMAR Excellence Award – Best Paper Nomination’ serves as recognition for the most outstanding paper submitted for presentation at a regional conference.

ESOMAR is proud to announce the winner of the ESOMAR Latin America 2015 Excellence Award – Best Paper Nomination is:

COCA COLA’S REAL-TIME INTELLIGENCE
: Becoming the champions of consumer engagement

Cristina Brand, CEO, Talk, Brazil


Flavio Marcondes, Knowledge & Insights Senior Manager, Coca-Cola, Brazil


Gabriel Aleixo, Managing Director Latin America, BrainJuicer, Brazil

The winner of the ‘ESOMAR Excellence Award – Best Paper Nomination’ for ESOMAR Latin America 2015 is qualified as a nominee for the ESOMAR Excellence Award for Best Paper, which carries a grand-prize of € 4,000 and will be presented at ESOMAR’s annual Congress in Dublin, Ireland from 27-30 September, 2015.