The FINANCIAL — Dunkin’ Donuts guests can soon enjoy a cold new coffee experience, as beginning Monday, August 1, Cold Brew coffee will be available at participating Dunkin’ Donuts restaurants nationwide. Dunkin’ Donuts’ Cold Brew coffee is prepared by steeping a special blend of coffee in cold water over an extended period of time to extract a uniquely distinctive flavor from the beans. The longer brewing process provides a rich, smooth coffee with an inherently sweeter flavor reminiscent of dark chocolate. Cold Brew offers another exciting choice for those who prefer their coffee cold, along with the brand’s signature iced coffee.
Launched first in the Metro New York and California markets earlier this summer, Cold Brew coffee is crafted by hand in Dunkin’ Donuts restaurants in small batches and served each day while supplies last. The ultra-smooth and naturally sweet flavor profile lends itself to being enjoyed black, but is customizable based on guest preference. Dunkin’ Donuts’ Cold Brew coffee will be available in small (16 oz), medium (24 oz) and large (32 oz) cup sizes, according to Dunkin Donuts.
“The launch of Cold Brew coffee represents a bold new option for our coffee fans and an important addition to our lineup of quality, innovative beverages,” according to Chris Fuqua, Senior Vice President, Dunkin’ Donuts Brand Marketing, Global Consumer Insights & Product Innovation. “Our Cold Brew coffee is hand crafted daily at our stores in small batches, with a longer brewing process for a rich, smooth coffee with an inherently sweeter flavor. Initial results suggest that Cold Brew has fantastic appeal to our guests, and we are excited to make it available at our restaurants throughout the country beginning August 1.”
According to The NPD Group / CREST, Dunkin’ Donuts is the number one retailer in the iced coffee category in the United States. The introduction of Cold Brew is the latest in a series of extensions to the brand’s coffee offerings. Last fall, Dunkin’ Donuts introduced the Macchiato to its line of espresso-based beverages and Dark Roast Coffee in 2014. Dunkin’ Donuts also offers eight everyday coffee flavors, as well as new Almond Joy and Heath flavors, available for a limited time this summer.
