The FINANCIAL — J.P. Morgan announced the winners of its 2012 global Give-It-Away Campaign, a program which offers college students the opportunity to vote for a non-profit organization of their choice to receive a charitable donation.
This year's winners – The Wall Street Warfighters Foundation, MyBnk, and Planet Water Foundation – will each receive a donation of $25,000 to support their efforts in the U.S., Europe and Asia Pacific region, respectively.
The Give-It-Away campaign began in 2005 as an alternative to the traditional bank-branded item giveaways at college recruiting events. According to JPMorgan Chase & Co., from career development to financial literacy, students across the globe selected organizations because of their shared commitment with J.P. Morgan to support and instill action in their communities.
J.P. Morgan's charitable contribution will directly support the following organization:
The Wall Street Warfighters Foundation will use donated funds towards a scholarship to train wounded veterans for careers in the financial services industry;
MyBnk will use donated funds to bring business education – including money management and mentorship – to young people across Europe;
Planet Water Foundation will use donated funds to help alleviate water poverty in the world's most disadvantaged communities through sustainable, clean water solutions and education programs on water-health and hygiene throughout Asia.
"This year's winners have impacted positive change in our communities as well as the broader financial services industry, and we are honored to support their cause," said Noreen McEnaney, head of campus recruiting in North America for the Investment Bank.
J.P. Morgan's Give-It-Away program encourages undergraduate and graduate students to play a vital role in choosing a non-profit organization to receive money the firm would otherwise spend on campus giveaways. A total of $75,000 will be donated globally, with $25,000 given to the student-selected local organization in the Americas, Europe and Asia Pacific. J.P. Morgan's Give-It-Away program has donated more than $350,000 globally over the last seven years.