The FINANCIAL — Georgian hypermarket Goodwill and the chain of restaurants m|group will fully launch delivery of their products by the end this year.
Both companies say the new service will boost their sales as it’s already a long-standing practice in other countries;
“By introducing Goodwill delivery, we are looking for new sources of revenue growth within Tbilisi as firstly our service will be available in the capital city. By the end of the year Georgian customers will be able to get needed products at their desired place whether ordering online or by phone,” said Thea Gotsadze, Goodwill.
“We are getting serious about e-commerce as it is practiced by the world’s largest retailers like Walmart which has actually expanded its deliveries already in various states in the US,” she said.
“Express and Logistic Company DHL will be in charge of safely delivering consumer products from Goodwill hypermarket, the latter which will have a specially designated place where such products will be placed,” said Gotsadze.
Other supermarket chains like Populi aren’t planning to introduce such a service. As the management claims Populi has 45 chains of supermarkets thus its customers have access to it in almost every corner of the city.
Online sales of products worldwide have been steadily increasing in the last few years. U.S. online retail sales grew 13 percent in 2010 to 176 billion USD, according to Forrester, which predicts they will climb to 279 billion USD by 2015. Online grocery sales make up about 10 billion USD of that, according to the research firm.
Restaurant chain m|group, which is present in Tbilisi and Kvareli, will start delivery of its dishes in the fall of this year.
“We’re currently carrying out research of our target group of customers. We have different types of cuisine – that of Georgian, Italian, Asian, European and others too, thus we’re trying to find out which of these cuisines will be most demanded by Georgians,” said Nino Mamaladze, m|group.
Company Eldepo which is known for its Khinkali delivery, is going to open up its branches in Western European countries this year to popularize national meals as well as to raise sales revenue.
As Vakhtang Giorgadze, Director of Eldepo, told to The FINANCIAL, demand for Khinkali is rising in Tbilisi as well as in the regions of Georgia.
“Thus we plan to add new branch offices of Eldepo in Rustavi, Poti, Batumi, Gori and in west European countries abroad for the popularization of national dishes,” said Giorgadze.