The FINANCIAL — (Tbilisi, Georgia) Natakhtari, brewery company in Georgia is teaming with Wikipedia to promote its product in online community.
Company is currently running competition on beer history writing among any user of wikipedia. Hence customers can write articles on the beer industry in general, history, traditions/ingredients of beer, attributes and everything that deals with beer.
The winners from the competition will be awarded in several nominations. The tournament will start on 22 February and will last one month will 22 March. It's not clear if Natakhtari paid to Wikipedia for such promotion.
They will be awarded by Natakhtari beer on several nominations: those having the greatest amount of articles and the ones having that of best quality. All the sources should be assigned at the end as Wikipedia only allows scientific and encyclopedia types of articles to be uploaded.
The sudden, meteoric explosion in value of social media sites like Facebook and Twitter is also reflected on mounting advertising campaigns run by Georgian companies, which are by now widely represented on the internet/social web-sites.
TBC Bank is a leader among Georgian banks with its smart club on Facebook with 121, 321 likes.
Bank of Georgia 91, 851 likes
Liberty bank 4, 750 likes
ProCredit Bank 1, 184 likes
BTA bank 870 likes
Basis Bank 579 likes,
Bank Republic 508 likes
Kor Standard Bank 30 likes
Other Georgian companies on facebook:
Lukoil Georgia 640 likes
Unicard 24, 337 likes
ANK computers LTD 16, 824 likes,
Travel Time 15, 386
Goodwill 9, 579
Silk-TV 6, 756
Go Electronics is also widely represented on facebook with 32, 250 likes– even the company itself having its web-site integrated with facebook.
Address cloths shop has been making advertisements on Facebook already for long; now having 7, 883 likes and customers directly interact with them on daily basis; in addition they’re offering special sales actions every week or so in order to attract more and more clients.
Althoough Georgian companies get a lot of fans on facebook they lack twitter power:
Bank of Georgia 47 followers
Liberty bank with 66 followers
Georgian national tourism agency 234 followers
Ank computers LTD 636 followers
Unicard 60 followers
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