The FINANCIAL — comScore, Inc. on March 1 announced the launch of MMX Multi-Platform in Turkey. Building on MMX, Mobile Metrix and Video Metrix from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across desktop and mobile devices. MMX Multi-Platform is available in fifteen markets worldwide.
“Content consumption is happening across a number of devices which creates a demand for media buyers and sellers to have measurement that captures all of that activity,” said Alican Say, comScore Sales Director, Turkey. “MMX MP has been the standard currency for online measurement for top advertisers, agencies and publishers to understand incremental activity coming from each device. We are excited to expand our reach into Turkey to continue delivering trusted metrics of consumption habits across devices to the industry.”
“Understanding user behavior across smartphones and tablets has important implications for advertisers and publishers in Turkey, especially with so much consumer activity shifting to these devices,” said Baha Uyar, Digital Director, Dogan TV, Istanbul, Turkey. “More detailed Mobile Metrix reports will provide the Turkish digital industry with better insights to help more effectively serve content across the different channels.”
MMX Multi-Platform Measures Holistic View Across Desktop, Smartphone and Tablets
comScore MMX Multi-Platform accounts for total unduplicated audience reach across both desktop, mobile and tablet devices, providing a single metric that accounts for publishers’ digital media audiences. This unduplicated view of behaviour is particularly important as consumers increasingly navigate digital content – including websites, videos and apps –across screens.
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