The FINANCIAL — comScore, Inc. on October 14 announced two initiatives to expand mobile audience measurement in Indonesia with the launch of its syndicated Mobile Metrix solution, available now, and the introduction of joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future.
comScore and Kantar will share more details on these developments today at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement, according to comScore.
“Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem,” said Tim Kelsall, Kantar Chief Client Officer, Asia Pacific. “The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement.”
“The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said Kerry J Brown, comScore Vice President, Southeast Asia. “Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress.”
comScore Mobile Metrix Launches in Indonesia
The introduction of comScore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers. This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.