The FINANCIAL — comScore, Inc., a global media measurement and analytics company, on August 11 announced that Aaron Fetters has joined comScore as Senior Vice President of Marketing Solutions. Based in Chicago, Mr. Fetters will be responsible for leading the company’s work with its consumer packaged goods (CPG) and automotive clients.
Mr. Fetters has nearly 20 years of experience in the CPG industry, and has held previous positions at Kellogg Company and Procter and Gamble. Most recently he served as director of the Insights and Analytics Solutions Center at the Kellogg Company. In this role, he oversaw a broad marketing insights organization tasked with building leading-edge approaches in areas such as market mix modeling, advanced digital marketing analytics, and programmatic advertising, according to comScore.
“I am thrilled to welcome Aaron to comScore,” said Manish Bhatia, comScore Executive Vice President and Chief Revenue Officer. “For years we had the privilege of working with him in his previous role at Kellogg Company, and are pleased that he’ll now be bringing his extensive experience in digital advertising and market research to comScore clients. Aaron’s deep-seated knowledge of and work with our industry at large makes him an invaluable asset to both our company and the brands we serve.”
Mr. Fetters has played an expanding leadership role within the digital advertising and market research industries over the years. He has held key positions and participated in speaking engagements with organizations such as Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), and Coalition for Innovative Media Measurement (CIMM).
The industry at large has recognized Mr. Fetters for his achievements on multiple occasions. He was recently awarded the ARF Great Minds Game Changer Leadership award, and was named as one of Brand Innovators’ “40 Under 40 Midwest” Class of 2014 and as one of the 2014 iMedia 25 Marketing Leaders and Innovators. He holds a B.S. from Miami University of Ohio.