comScore Appoints Xinyu Huang as Senior Vice President, Managing Director of Greater China

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The FINANCIAL — comScore, Inc. on October 18 announced that Xinyu Huang has rejoined the comScore team as Senior Vice President, Managing Director of Greater China. Mr. Huang will be focused on providing strategic leadership to strengthen the position of comScore in the China, Hong Kong and Taiwan markets.

Mr. Huang has more than 15 years of experience in building big data and analytics platforms. Most recently, he served as Chief Technology Officer at analytics and media company Resonate, where he was responsible for building its analytics platform and engineering team. Prior to that, he was Vice President of Data Engineering at one of the leading mobile advertising platform companies Millennial Media where he fundamentally enhanced its big data platform and capabilities, according to comScore.

“I could not be more excited to welcome Xinyu back to the comScore team,” said Serge Matta, CEO of comScore. “Xinyu has deep-seated technological and industry expertise, and will play a key role in uncovering new opportunities on behalf of comScore in Greater China. Xinyu has a proven track record of creating strong business foundations in new and emerging markets, and I’m confident he will be instrumental in growing comScore’s business and relationships in Asia Pacific.”

“We are delighted to re-enlist Xinyu into the Asia Pacific team as part of our strategic initiative to strengthen our position in the region,” said Joe Nguyen, Senior Vice President, Asia Pacific. “Xinyu will work closely with our local sales, service and research teams to leverage the data and insights that we have to get our clients what they need. His technical experience will also be critical in the areas of new product development in local markets and developing strategic partnerships to broaden our reach. Xinyu is a great asset that will help our team build Greater China to be a strong base for comScore in Asia Pacific.”

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Mr. Huang was previously part of the comScore team for more than 12 years, starting in 2000 and growing into the position of Vice President in the Technology Division through the years. From 2010 to 2012, he joined the comScore Asia Pacific team as Senior Vice President overseeing Greater China.


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