comScore: China, India and Japan Fuel Rapid Growth in Asia Pacific Internet Audience

The FINANCIAL — comScore, Inc. (NASDAQ: SCOR), one of the leaders in measuring the digital world, on November 16 released a report on the growth of Internet audiences in the Asia-Pacific region based on data from its comScore World Metrix service.

The study found that the Asia-Pacific region has seen significant growth in the past year, increasing 22 percent to nearly half a billion visitors to Internet sites, with most individual countries in the region experiencing double-digit growth rates. These and other relevant findings will be presented in the comScore live complimentary webinar, State of the Internet with a Focus on Asia Pacific on Thursday, November 19. Details on the webinar and registration can be found below.

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China, Japan and India Fuel Growth in the Region

In September 2009, the Internet population in the Asia-Pacific region reached 484 million visitors age 15+ that accessed the Internet from a home or work location, an increase of 22 percent from the previous year. With nearly half a billion people online, the region now accounts for 41 percent of the total 1.2 billion person global Internet audience. China, home to the largest Internet population in the world, experienced a 31-percent increase to 220.8 million, making it the fastest-growing Internet country in the region. Japan saw its online population surge 18 percent to 68.3 million, while India climbed 17 percent to 35.8 million users.

“Asia is not only home to the largest Internet population in the world, but it is also one of the fast-growing,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With most markets in the region experiencing double-digit growth, marketers and advertisers have the opportunity to capitalize on the potential of the online channel to reach and engage a surging number of people engaging in a variety of consumer activities online, including reading content, watching video, playing online games, engaging with brands, conducting financial transactions and making online purchases.”