comScore Reports $109 Billion in Q4 2016 Total Digital U.S. Retail E-Commerce Spending, Up 18 Percent vs. Year Ago

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The FINANCIAL — comScore on February 13 reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices.

For Q4 2016, $109.3 billion was spent online, marking an 18-percent increase versus the same quarter in 2015. The majority of online buying occurred on desktop computers, with $86.6 billion spent, up 13 percent vs. year ago. Meanwhile, m-commerce spending on smartphones and tablets contributed $22.7 billion, with a significantly higher year-over-year growth rate than desktop at 45 percent, according to comScore.

Overall, mobile accounted for 21 percent of total digital commerce dollars in Q4 2016, which is mobile’s highest recorded share of online sales for a single quarter since comScore began measuring m-commerce in 2010. This mobile share of digital commerce dollars grew considerably from 17 percent a year ago and from only 4 percent in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.

 

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